YouTube Data Analyst

YouTube Data Analyst Overview

LADbible Group is a leading digital entertainment company that reaches over a billion people globally, with more than 13.9 billion social views each month. Our portfolio includes popular brands such as LADbible, UNILAD, GAMINGbible, and UNILAD Tech, making us a significant player in lifestyle, entertainment, sport, gaming, and tech content. YouTube serves as one of our primary growth engines, featuring distinctive channels like LADbible Entertainment, LADbible Stories, and SPORTbible.

We are currently seeking a YouTube Data Analyst to join our expanding YouTube team. This role is crucial in producing insights that drive decision-making across the team and inform our Originals commissioning pipeline.

Key Responsibilities

• Analyze YouTube channel performance metrics such as watch time, CTR, audience retention, subscriber growth, CPMs, return viewers, and audience share to identify trends, risks, and growth opportunities.
• Build, maintain, and optimize live reporting dashboards using Looker Studio and BigQuery, ensuring stakeholders have access to accurate, actionable performance data.
• Conduct competitive and market intelligence analysis using tools like Tubular Labs and Social Blade to benchmark performance and identify emerging trends.
• Deliver audience, content format, and growth analysis to inform channel strategy, content investment decisions, and new channel or format opportunities.
• Monitor portfolio performance against targets, proactively flagging underperformance and providing data-driven recommendations to support business and commercial objectives.

Skills and Experience Required

• Proven experience in data analytics or digital/media analytics, ideally within YouTube, social media, or digital publishing environments.
• Experience analyzing YouTube performance metrics, including watch time, audience retention, CTR, subscriber growth, RPM/CPM, and viewer behavior.
• Ability to interpret large datasets and translate findings into clear commercial recommendations.
• Proficiency in BigQuery, SQL, Looker Studio, and data visualization best practices.
• Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade, or similar platforms.
• Excellent stakeholder management and communication skills, with the ability to present insights to both technical and non-technical audiences.

At LADbible Group, we embrace blended working, meaning most departments work in the office four days a week. We are committed to creating a diverse and inclusive workforce where everyone feels comfortable being themselves. We encourage applications from all members of the community.

Degree Requirement: Not Specified

Visa Sponsorship May be