Lead Insight Analyst – Marketing & Acquisition

Lead Insight Analyst – Marketing & Acquisition Overview

The Lead Insight Analyst for Marketing & Acquisition plays a pivotal role within The Economist Group’s evolving Decision Science function. This position is designed for a professional who can transition from traditional reporting to a more analytical approach, acting as a trusted advisor to various teams including Marketing, Trading, Finance, and Product. The focus is on understanding complex digital behaviors to enhance customer acquisition efforts.

Key Responsibilities

• Work closely with Marketing, Finance, Trading, and Product teams to understand their core business challenges and translate them into actionable analytical projects.
• Utilize advanced analytical techniques such as causal inference and cohort analysis to identify the true drivers of customer acquisition and marketing effectiveness.
• Proactively identify and size opportunities within data to inform the Marketing and Product roadmaps, ensuring focus on commercially significant opportunities.
• Lead the design and evaluation of complex A/B tests, ensuring a comprehensive understanding of their long-term impact on subscriber value and retention.
• Collaborate with Research and Data Science teams to integrate qualitative survey data with quantitative behavioral data for a holistic view of the customer.
• Ensure data integrity and quality by working with Insight Products to enhance data observability for rapid insight generation.
• Mentor team members to foster a culture of continuous learning and technical excellence, preparing for future leadership roles.

Candidate Profile

Must-Have Experience & Expertise

• A proven track record of delivering insights that significantly impact revenue or retention, demonstrating a strong commercial mindset.
• Extensive experience in media and marketing optimization, particularly in collaboration with acquisition and finance teams to assess media effectiveness.
• Experience in conversion rate optimization, working with teams to enhance traffic, conversion rates, and customer lifetime value on B2C platforms.
• Proficient in SQL and familiar with large-scale data environments such as Snowflake, Databricks, or BigQuery, as well as visualization tools like Tableau.
• Exceptional ability to communicate technical findings to non-technical stakeholders, providing actionable insights and recommendations.
• Deep expertise in subscription and behavioral analytics, with a broad understanding of consumer research and data science integration.
• Experience in advanced analytical methods, including causal inference modeling and econometrics, to differentiate correlation from causation.
• Proven leadership experience in managing projects or small teams, focusing on stakeholder management and prioritizing high-value tasks.

Desirable Experience

• Prior experience in a B2C subscription, media, or e-commerce environment.
• Experience with Python or R for advanced statistical analysis.
• A forward-thinking approach to using AI tools to enhance analytical tasks and improve output quality.
• Experience in modeling and measuring the impact of pricing and promotional strategies.

Working Arrangements

The majority of roles at The Economist Group operate on a hybrid working pattern, requiring attendance in the office for three or more days each week.

What We Offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance, including a competitive pension plan, private health insurance, and access to wellbeing resources. We also offer a flexible Work From Anywhere program, generous leave policies, and free access to all The Economist content.

Degree Requirement: Not Specified

Visa Sponsorship May be