YouTube Channel Strategy Manager

YouTube Channel Strategy Manager Overview

We are looking for a proactive and innovative YouTube Channel Strategy Manager to join our UK team. This role is ideal for someone with experience in advising artists and labels on YouTube strategies. Reporting to the Director of Channel Strategy and receiving project direction from the Relationship Manager Lead, you will manage a roster of YouTube channel partners.

Responsibilities

• Act as the main contact for artists, labels, and Relationship Managers for a designated group of priority YouTube channels.
• Ensure effective communication with both internal teams and external partners.
• Implement strategic initiatives post-launch to enhance marketing, optimization, and growth efforts, aiming to boost reach, retention, revenue, and client satisfaction.
• Provide ongoing support that includes programming, optimization, analysis, reporting, content strategy, marketing assistance, and troubleshooting.
• Deliver high-quality service to Multi-Channel Network (MCN) clients and internal teams, ensuring prompt resolution of video-related issues.
• Conduct thorough audits of channels and videos, offering actionable recommendations and implementation strategies.
• Monitor, analyze, and report on channel and category performance using metrics like CPM, viewership trends, and audience demographics.
• Collaborate with Relationship Managers, Marketing, and Audience Development teams to utilize YouTube for key campaigns and develop platform-specific strategies for priority clients.
• Work closely with the Director of Channel Strategy to address partner issues and ensure smooth account management after launch.
• Keep accurate and updated records in internal systems, YouTube CMS, and YouTube.com.
• Offer best practice guidance and tailored strategic advice to assigned clients.
• Identify opportunities to upsell Channel Strategy services.

Requirements

• A minimum of three years of experience in digital video, including at least three years of managing, programming, and optimizing YouTube channels.
• Fluency in a second language is highly desirable.
• In-depth understanding of the digital ecosystem and the ability to leverage platforms like user-generated content and social media to meet objectives.
• Excellent communication skills, capable of engaging effectively with stakeholders at all levels, from executives to interns.
• Technologically proficient, comfortable with data analysis, and skilled in YouTube CMS, Microsoft Office, Google Workspace, and Apple software.
• Familiarity with design and editing tools such as Photoshop, Final Cut Pro, Premiere, Illustrator, and After Effects.
• A strong passion for and knowledge of music.
• Flexibility to work outside standard office hours when necessary.
• Strong relationship-building skills with a positive and collaborative mindset.
• Creative, proactive, and able to generate ideas and take initiative.
• Effective presentation skills and strong problem-solving capabilities.
• Highly organized, able to multitask, prioritize, and meet deadlines.
• Adaptable to changing workloads and comfortable collaborating with multiple stakeholders and clients.

Benefits

• Join a vibrant global community where you can express your passion daily.
• Work in a modern office environment designed to empower your best performance.
• Investment in your professional growth and development.
• Opportunity to contribute to social impact, diversity, equity, and inclusion initiatives.
• Comprehensive benefits package including private medical insurance, a generous pension plan, life insurance, and income protection.
• Enjoy various perks within the music industry.
• Time off during the winter break.

Degree Requirement: Not Specified

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