Influencer & Branded Content Lead

Influencer & Branded Content Lead Overview

Join PMG as the Influencer & Branded Content Lead, where you will be part of a dynamic team that merges culture, storytelling, and strategy to help brands authentically connect with their audiences. At PMG, we pride ourselves on crafting high-impact influencer campaigns that drive engagement and deliver measurable results across various platforms.

Your role will involve collaborating with creators, talent agencies, media strategists, and brand partners to develop and execute influencer marketing programs that align with business objectives. You will focus on scaling PMG’s influencer marketing discipline, establishing frameworks, curating talent relationships, and ensuring authenticity and effectiveness in alignment with brand goals. Additionally, you will explore new content formats and leverage emerging platforms to keep our strategies innovative and impactful.

Key Responsibilities

• Identify and select influencers that align with our clients’ target audiences and campaign objectives.
• Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
• Oversee the creation and delivery of branded content, ensuring adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
• Support the Senior Overseer in analyzing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
• Stay up-to-date with the latest industry trends, emerging platforms, and best practices in influencer marketing, sharing relevant insights with the team.
• Mentor and guide Associate-level team members, providing support and sharing knowledge to help them grow in their roles.
• Focus primarily on the Influencer & Branded Content channel while being flexible to extend responsibilities across other media channels as needed.

Qualifications

• A bachelor’s degree or equivalent experience in Influencer & Branded Content.
• Expertise in content creation and influencer marketing strategy, capable of driving impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development to facilitate smooth negotiations and establish long-term influencer collaborations.
• Strong attention to detail, ensuring accurate execution, reporting, and strategic alignment in influencer initiatives.
• Proficient in managing high-level influencer campaigns from inception to completion.
• Excellent presentation and communication skills, capable of delivering insights, strategic recommendations, and analyzing campaign performance.
• In-depth understanding of advertising standards, client service, and relationship management to foster high-quality influencer-brand partnerships.
• Familiarity with influencer management dashboards and social media platforms, utilizing analytics to enhance campaign performance.
• Experience in networking and influencer marketing, building meaningful industry relationships to improve campaign reach and effectiveness.
• A commitment to continuous learning and adaptability, staying updated on media innovations while prioritizing client success with a customer-focused approach.
• A dedication to people-focused leadership, promoting collaboration, innovation, and professional growth by leading by example and nurturing strong relationships.

Benefits

• Access to professional development programs, mentorship opportunities, and career advancement support.
• Generous paid time off and holiday allowances for personal time and relaxation.
• Paid parental leave to support employees during significant life events.
• Competitive retirement or pension plans with contribution matching.
• Fertility benefits available for all team members and their spouses.
• Healthcare coverage tailored to everyday medical expenses and routine care.
• Pet insurance to help manage pet health and financial needs.
• 100% company-funded lifestyle spending accounts to promote healthy habits and well-being.
• Commuter benefits to assist with travel and commuting needs where applicable.
• Eligibility for an annual bonus for all employees.
• 8 hours of paid volunteering time to support local community initiatives.
• Access to AI Enterprise accounts and participation in weekly AI training sessions.

At PMG, we are committed to fostering a diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that diverse perspectives drive innovation and improvement, and we welcome applicants from all backgrounds.

Degree Requirement: Not Specified

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