Product Manager, Performance AI

Product Manager, Performance AI Overview

WPP is a leading partner for the world’s top brands, integrating advanced media intelligence and data solutions with exceptional creativity and strategic counsel. Our Data & Technology Solutions team is dedicated to developing data-driven marketing solutions, including the innovative WPP Open platform, which harnesses AI to enhance marketing efficiency.

We are currently looking for a motivated and analytical Product Owner who is passionate about using data to create impactful products. In this role, you will play a vital part in the product development lifecycle for our marketing solutions, translating user needs and data insights into actionable product requirements.

Key Responsibilities

• Assist in defining, documenting, and prioritizing product requirements, user stories, and acceptance criteria based on user needs and business objectives.
• Collaborate closely with Product Managers, Engineering Leads, Data Scientists, and UX Designers to ensure a mutual understanding of product features and their data implications.
• Manage and refine product backlogs, participate in agile ceremonies such as sprint planning and reviews, and support release cycles.
• Conduct competitive analysis and market research to identify opportunities and stay updated on industry trends related to data and AI in marketing.
• Utilize SQL and other data analysis tools to query datasets, analyze product performance, and generate insights that inform product strategy.
• Work with data engineers and data scientists to understand data availability and quality, and identify potential new product features.
• Define and monitor key product performance indicators (KPIs) to evaluate the success of new features after launch.
• Ensure data quality and integrity within product features, addressing any discrepancies or issues.
• Communicate product updates and progress to internal stakeholders, emphasizing the data-driven rationale behind product decisions.
• Gather feedback from users and internal teams to continuously improve products.
• Prepare presentations and documentation to articulate product vision, strategy, and roadmap.
• Engage in continuous learning about AdTech data and internal platforms, contributing to the improvement of product management processes.

Qualifications

• 0-2 years of experience in a product, business analyst, data analyst, or similar role with exposure to software development.
• Proficiency in SQL, with the ability to write complex queries to extract and analyze data.
• Solid understanding of relational databases and data warehousing concepts.
• Fluency in English at a C2 level.
• Experience with data visualization tools such as Tableau, Looker, or Power BI is a strong advantage.
• Familiarity with Agile methodologies (Scrum, Kanban) and the software development lifecycle.
• Ability to define and document clear product requirements, user stories, and acceptance criteria.
• Strong analytical and problem-solving skills to interpret complex data and translate it into actionable insights.
• Excellent written and verbal communication skills to convey technical concepts to non-technical audiences.
• Proven ability to work effectively in a cross-functional team environment.
• Bachelor’s degree in Computer Science, Engineering, Business, Marketing, Economics, Statistics, or a related quantitative field.

If you are eager to shape the future of the AdTech industry and drive success for our clients, we encourage you to apply. WPP promotes a hybrid working model, fostering creativity and collaboration among teams. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Degree Requirement: Not Specified

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