Product Manager, Performance AI

Product Manager, Performance AI Overview

WPP is a leading partner for the world’s top brands, combining advanced media intelligence and data solutions with world-class creativity and strategic counsel. Our Data & Technology Solutions team is dedicated to building data-driven marketing solutions, including the innovative WPP Open AI platform. We are currently looking for a Product Owner who is passionate about leveraging data to create impactful products.

Key Responsibilities

• Assist in defining, documenting, and prioritizing product requirements, user stories, and acceptance criteria based on user needs and business goals.
• Collaborate closely with Product Managers, Engineering Leads, Data Scientists, and UX Designers to ensure a shared understanding of product features and their data implications.
• Manage and refine product backlogs, participate in agile ceremonies such as sprint planning and reviews, and support release cycles.
• Conduct competitive analysis and market research to identify opportunities and stay informed about industry trends in data and AI for marketing.
• Utilize SQL and other data analysis tools to query datasets, analyze product performance, and generate insights that inform product strategy.
• Work with data engineers and data scientists to understand data availability and quality, and to explore potential new product features.
• Define and track key product performance indicators (KPIs) to evaluate the success of new features after launch.
• Ensure data quality and integrity within product features, addressing discrepancies or potential issues.
• Communicate product updates and progress to internal stakeholders, highlighting the data-driven rationale behind product decisions.
• Gather feedback from users and internal teams to continuously iterate and improve products.
• Prepare presentations and documentation to articulate product vision, strategy, and roadmap.
• Actively seek to deepen understanding of AdTech data and internal platforms through self-study and mentorship.
• Contribute to the continuous improvement of product management processes and tools within the team.

Qualifications

• 0-2 years of experience in a product, business analyst, data analyst, or similar role with exposure to software development.
• Proficiency in SQL, with the ability to write complex queries to extract and analyze data.
• Solid understanding of relational databases and data warehousing concepts.
• Fluency in English at a C2 level.
• Experience with data visualization tools such as Tableau, Looker, or Power BI is a strong plus.
• Familiarity with Agile methodologies (Scrum, Kanban) and the software development lifecycle.
• Ability to define and document clear product requirements, user stories, and acceptance criteria.
• Strong analytical and problem-solving skills, capable of interpreting complex data into actionable insights.
• Excellent written and verbal communication skills, able to convey technical concepts to non-technical audiences.
• Proven ability to work effectively in a cross-functional team environment.
• Bachelor’s degree in Computer Science, Engineering, Business, Marketing, Economics, Statistics, or a related quantitative field.

If you are eager to shape the future of the AdTech industry and drive success for our clients, we encourage you to apply. We believe that the best work happens when we collaborate, which is why we have adopted a hybrid working model, with teams in the office around four days a week. If you need accommodations or flexibility, please discuss this with the hiring team during the interview process.

Degree Requirement: Not Specified

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