Lead Insight Analyst – Marketing & Acquisition

Lead Insight Analyst – Marketing & Acquisition Overview

The Lead Insight Analyst for Marketing & Acquisition plays a crucial role within the evolving DRI function at The Economist. This position is designed for a professional who can transition from traditional reporting to a more advanced ‘Decision Science’ model. The successful candidate will serve as a trusted advisor to various teams, including Marketing, Trading, Finance, and Product, focusing on understanding the reasons behind customer behaviors and guiding future actions.

Role Responsibilities

• Strategically partner with Marketing, Finance, Trading, and Product teams to identify and translate core business challenges into analytical projects.
• Employ advanced analytics techniques to uncover the true drivers of customer acquisition and marketing effectiveness.
• Proactively identify and size data opportunities to inform Marketing and Product roadmaps, focusing on commercially significant areas.
• Lead the design and evaluation of complex A/B tests, ensuring a comprehensive understanding of their long-term impacts on subscriber value.
• Collaborate with Research and Data Science teams to integrate qualitative and quantitative data for a holistic view of customer behavior.
• Maintain data integrity and observability to facilitate high-speed insight generation.
• Mentor team members, fostering a culture of continuous learning and technical rigor.

Candidate Profile

Must-Have Experience & Expertise

• Demonstrated ability to deliver insights that significantly impact revenue or retention, showcasing a strong commercial mindset.
• Extensive experience in media and marketing optimization, particularly in collaboration with acquisition and finance teams.
• Proven track record in conversion rate optimization for B2C platforms, including sophisticated A/B testing.
• Expert-level SQL skills and familiarity with large-scale data environments and visualization tools.
• Exceptional ability to communicate technical findings to non-technical stakeholders, providing actionable insights.
• Deep expertise in subscription and behavioral analytics, with a broad understanding of consumer research and data science integration.
• Experience in advanced analytical methodologies, including causal inference modeling.

Desirable Experience

• Prior experience in a B2C subscription, media, or e-commerce environment.
• Experience with Python or R for advanced statistical analysis.
• A forward-thinking approach to using AI tools to enhance analytical processes.
• Experience in modeling and forecasting the impact of pricing and promotional strategies.

Working Arrangements

This role operates on a hybrid working pattern, requiring attendance in the office for three or more days each week.

What We Offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance, including a competitive pension plan, private health insurance, and access to counseling resources. We also provide a flexible Work From Anywhere program, generous leave policies, and free access to all Economist content.

Degree Requirement: Not Specified

Visa Sponsorship May be