Influencer & Branded Content Senior Associate

Influencer & Branded Content Senior Associate Overview

Join PMG as a Senior Associate in Influencer & Branded Content, where you will be part of a dynamic team that merges culture, storytelling, and strategy to help brands connect with their audiences in authentic ways. Your role will involve crafting high-impact influencer campaigns that drive engagement and brand affinity across various platforms.

Key Responsibilities

• Lead the identification and selection of influencers that align with client target audiences and campaign objectives.
• Collaborate with team leads to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
• Oversee the creation and delivery of branded content, ensuring adherence to brand guidelines and effective collaboration with influencers and internal teams.
• Assist in analyzing campaign performance, extracting insights, and providing strategic recommendations for future initiatives.
• Stay informed about industry trends, emerging platforms, and best practices in influencer marketing, sharing insights with the team.
• Mentor and guide Associate-level team members, supporting their professional growth and knowledge development.
• Focus primarily on the Influencer & Branded Content channel while being flexible to support other media channels as necessary.

Qualifications

• Bachelor’s degree or equivalent experience in Influencer & Branded Content.
• Proven expertise in content creation and influencer marketing strategy, with a track record of impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development to facilitate smooth negotiations and long-term influencer collaborations.
• Strong attention to detail, ensuring accurate execution, reporting, and strategic alignment in influencer initiatives.
• Proficient in managing high-level influencer campaigns from concept through to completion.
• Excellent presentation and communication skills for delivering insights, strategic recommendations, and performance analysis.
• Deep understanding of advertising standards, client service, and relationship management to foster high-quality influencer-brand partnerships.
• Familiarity with influencer management dashboards and social media platforms, utilizing analytics to enhance campaign performance.
• Established networking skills in influencer marketing to build meaningful industry relationships that enhance campaign effectiveness.
• Commitment to continuous learning and adaptability, staying updated on media innovations while prioritizing client success.
• Demonstrated people-focused leadership, promoting collaboration, innovation, and professional growth within the team.

Benefits

• Access to professional development programs, mentorship opportunities, and career advancement support.
• Generous paid time off and holiday allowances.
• Paid parental leave to support family during significant life events.
• Competitive retirement or pension plans with contribution matching.
• Fertility benefits available for all team members and their spouses.
• Healthcare coverage tailored to geographical needs.
• Pet insurance to support pet health and finances.
• Company-funded lifestyle spending accounts to promote well-being.
• Commuter benefits for travel and commuting needs.
• Eligibility for an annual bonus.
• Opportunity to volunteer with 8 paid hours to support local communities.
• Access to AI Enterprise accounts and participation in weekly AI training sessions.

At PMG, we embrace a collaborative work culture, with employees working 3-5 days in the office. We are committed to fostering a diverse and inclusive environment and are proud to be an equal opportunity employer.

Degree Requirement: Bachelor’s

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