Business Director, Biddable

Business Director, Biddable Overview

Join WPP Media as a Business Director in Biddable, where you will play a crucial role in leading the Media Activation team. This position focuses on enhancing excellence in both Paid Search and Paid Social for key clients, ensuring optimal campaign performance and data integrity.

Key Responsibilities

• Provide strategic leadership and coaching to Biddable activation teams, including Account Managers and Account Executives.
• Develop and implement advanced Biddable strategies that align with client objectives and KPIs.
• Oversee the creation of Biddable best practices and ensure adherence to campaign controls.
• Build and maintain strong relationships with clients and suppliers, facilitating effective communication.
• Manage team members to ensure consistent delivery across multiple campaigns.
• Drive operational excellence, ensuring financial accuracy and data integrity.
• Act as an escalation point for activation issues and resolve conflicts between best practices and client needs.
• Lead innovation efforts by creating learning agendas and test plans for continuous optimization.
• Demonstrate strong commercial acumen to align service delivery with client objectives.

Requirements

• A minimum of 7 years of experience in digital media, specializing in Paid Search and Paid Social.
• Proven track record in driving performance across biddable channels.
• Experience in managing large-scale Paid Search and Paid Social campaigns.
• Familiarity with Google Ads and relevant certifications are desirable.
• Strong analytical skills with the ability to interpret complex data.
• Demonstrated leadership experience in managing teams and driving career development.
• Ability to build strong relationships with clients and stakeholders.
• Excellent communication skills to articulate strategies effectively.
• A proactive mindset with a passion for biddable media.

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Opportunities for professional growth and networking.

This role is hybrid, requiring individuals to work in the office around four days a week. It is essential for applicants to have the right to work in the UK.

Degree Requirement: Not Specified

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