Business Director, Biddable

Business Director, Biddable Overview

Join WPP Media as a Business Director, Biddable, where you will play a pivotal role in leading the Media Activation team. This position focuses on driving excellence in Paid Search and Paid Social for key clients, ensuring optimal campaign performance and data integrity across platforms.

Key Responsibilities

• Provide daily leadership, coaching, and development for Biddable activation teams, including Account Managers and Account Executives, to foster excellence and professional growth.
• Develop and implement advanced Biddable strategies for client portfolios, ensuring alignment with business objectives and KPIs across Paid Search and Paid Social.
• Offer strategic insights for client product areas within Biddable media, identifying trends and opportunities to enhance campaign performance.
• Oversee the creation and adherence to Biddable best practices, ensuring effective management of designated campaigns.
• Cultivate strong relationships with key clients and suppliers, leading team communications and providing valuable insights.
• Manage team performance across multiple Paid Search and Paid Social campaigns, acting as a primary contact for clients.
• Ensure operational excellence by overseeing financial accuracy, data integrity, and end-to-end campaign management processes.
• Drive innovation by developing annual learning agendas and comprehensive test plans for assigned portfolios.
• Contribute to agency-wide continuous improvement initiatives regarding processes and quality standards.
• Demonstrate strong commercial acumen by delivering services that align with client objectives and service agreements.

Requirements

• A minimum of 7 years of extensive experience in digital media, with a focus on both Paid Search (Google Ads, Bing Ads) and Paid Social (Meta Ads Manager, TikTok, Pinterest).
• Proven track record of driving performance for clients across biddable channels.
• Experience in planning and managing large-scale Paid Search and Paid Social campaigns, with relevant certifications such as Google Ads and Meta Blueprint preferred.
• Strong analytical skills with the ability to interpret complex campaign data and derive actionable insights.
• Demonstrated leadership and people management experience, including career development and managing hybrid teams.
• Proven ability to build and maintain strong relationships with clients and stakeholders, effectively leading communications.
• Excellent verbal and written communication skills, capable of articulating complex strategies and insights to diverse audiences.
• A solid understanding of how Paid Search and Paid Social integrate into broader cross-channel campaign strategies.

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global networks for professional growth and learning opportunities.
• Participation in employee resource groups and in-office events.

This role is based in the UK and requires candidates to have the right to work in this location. WPP Media is committed to fostering a diverse and inclusive workplace.

Degree Requirement: Not Specified

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