Specialist, Search Engine Marketing SEM

Specialist, Search Engine Marketing SEM Overview

OpenTable is seeking a Specialist in Search Engine Marketing (SEM) to join our Growth Marketing team in London. As a leader in the restaurant industry, we empower restaurants to thrive through innovative technology. In this role, you will take charge of our B2B paid search program, managing campaigns across Google Ads and Microsoft Advertising in multiple markets.

Responsibilities

• Develop and manage the B2B paid search strategy and execution across Google Ads and Microsoft Advertising in all active markets, overseeing the entire campaign lifecycle from creation to optimization, budget management, and performance analysis.
• Implement and manage keyword strategies, including search term mining and audits, to enhance campaign effectiveness.
• Oversee bidding strategies and budget management with a focus on performance, ensuring alignment with lead volume and cost-per-lead objectives.
• Collaborate with Web and Conversion Rate Optimization (CRO) teams to enhance the post-click experience by designing and conducting A/B tests on landing pages and utilizing tools for experimentation and heat mapping.
• Establish a continuous testing roadmap by forming hypotheses, designing experiments, analyzing results for statistical significance, and scaling new Google and Microsoft products.
• Create and maintain reliable reporting systems that provide insights into market, campaign, and keyword performance, translating data into actionable narratives for leadership.

Requirements

• A minimum of 3 years of hands-on experience in paid search, demonstrating significant ownership of Google Ads and Microsoft Advertising accounts, including campaign creation, performance diagnostics, and account restructuring.
• Expertise in core paid search mechanics such as keyword research, campaign architecture, negative keyword management, Quality Score analysis, ad copy testing, and bid strategy optimization.
• Experience managing substantial paid search budgets with a strong focus on pacing, efficiency, and forecasting.
• Proficient in conversion tracking and attribution, including tag management and goal configuration, with an understanding of potential tracking issues.
• Strong analytical skills with experience in tools like Google Analytics 4, business intelligence platforms like Looker Studio, and advanced spreadsheet analysis.

Benefits and Perks

• Five weeks of paid vacation.
• Private health and dental insurance.
• Ability to work from almost anywhere for up to 20 days per year.
• Company-sponsored mental health initiatives, including therapy sessions and a subscription to Headspace.
• Annual company-wide week off to recharge without work backlog.
• Paid parental leave and time off for birthdays.
• Paid volunteer time and support for career development through Development Dollars.
• Access to leadership development programs and thousands of on-demand e-learning resources.
• Travel discounts and participation in Employee Resource Groups.
• Income protection and life assurance, along with an Employee Assistance Program offering 24/7 GP access and free legal advice.
• Pension plan contributions and discounted gym memberships.
• Season ticket loans and social events, including Thursday happy hours.
• Free lunch provided two days a week.

This position operates under a hybrid work model, requiring in-office attendance two days a week to facilitate collaboration while allowing flexibility.

At OpenTable, we are committed to creating an inclusive workplace where everyone can thrive. We welcome diverse perspectives and encourage applicants to reach out for any necessary accommodations during the application process.

Degree Requirement: Not Specified

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