Senior Creative, Sports

Senior Creative, Sports Overview

LADbible Group is seeking a conceptual Senior Creative to join our Sports creative team. In this role, you will be responsible for transforming client briefs into engaging and culturally relevant creative ideas. Your focus will be on conceptual thinking, storytelling, and campaign development rather than design execution.

You will create innovative campaigns, social media formats, and branded entertainment that resonate with sports fans. Understanding the conversations and interests of sports enthusiasts is crucial, as you will help brands authentically engage with these audiences.

Key Responsibilities

• Develop and execute creative concepts based on client briefs, focusing on cultural insights and audience engagement.
• Create compelling campaign platforms, social media formats, and branded entertainment that resonate with sports fans.
• Craft strong narratives that effectively communicate insights and ideas throughout the creative process.
• Prepare and present pitch presentations that effectively convey creative concepts to clients and internal stakeholders.
• Collaborate with various team members, including strategists, designers, and producers, to bring creative visions to life.
• Identify cultural trends and audience truths to inform creative direction and brand opportunities.
• Direct and brief designers, animators, and talent to ensure alignment with the creative vision.
• Enhance the overall quality of creative work within the SPORTbible and LADbible Group.

Requirements

• Minimum of 5 years’ experience in a conceptual creative role within advertising, social media, entertainment, publishing, or sports.
• A strong portfolio showcasing original campaign ideas and creative concepts, rather than just design execution.
• Proven ability to transform a brief into a clear and unique creative idea.
• Deep understanding of social media culture and audience behavior on various platforms.
• Genuine passion for sports and a strong grasp of sports fandom and culture.
• Excellent storytelling and presentation skills, capable of simplifying complex ideas.
• Confidence in presenting and advocating for creative work to senior stakeholders and clients.
• Experience collaborating with strategy, production, design, and talent teams.
• Ability to balance large-scale campaign thinking with quick, reactive creativity.
• Curiosity about broader cultural trends beyond sports, including entertainment, music, and internet culture.

Benefits

• Opportunity to work in a dynamic and creative environment with a focus on innovative campaigns.
• Blended working model, allowing for a mix of remote and in-office work.
• Commitment to diversity and inclusion within the workplace.

Degree Requirement: Not Specified

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