Measurement Manager

Measurement Manager Overview

WPP Media is seeking a Measurement Manager to join their dynamic team in London. The role involves designing and implementing measurement strategies for media campaigns, including Brand Lift Studies, A/B Testing, and Matched Market Testing. The successful candidate will deliver actionable insights that guide future campaigns and enhance client effectiveness.

As a Measurement Manager, you will create and execute robust experiments aimed at improving campaign performance. Collaboration is key, as you will work closely with clients and internal teams to implement measurement and analytics solutions. You will aggregate and present incrementality results from media vendors to clients and assess the statistical reliability of measurement solutions, making necessary adjustments to optimize performance.

Your responsibilities will also include delivering top-tier analytical capabilities across the Measurement team, utilizing new methods, tools, and systems. A strong understanding of AI methodologies and their integration into measurement practices is essential, as you will leverage AI-driven tools for predictive modeling and insights generation. Additionally, you will set targets and benchmarks for future campaign performance based on historical data and performance drivers beyond marketing efforts.

Qualifications and Skills

The ideal candidate will possess strong numerical skills, with the ability to interpret data and apply statistical tests to derive valid conclusions. An advanced degree in a quantitative discipline such as Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science is required. Experience in applying measurement techniques to media campaigns and understanding the statistical robustness of these approaches is essential.

Furthermore, candidates should demonstrate experience in analytics, research, or a related field, along with strong problem-solving abilities and critical thinking skills. A solid understanding of statistics, including hypothesis testing and descriptive statistics, is necessary. Excellent communication skills are required to engage both technical and non-technical audiences, and the ability to provide guidance within a cross-functional team using project management tools like Jira or Trello is important.

Experience in presenting data in an engaging manner, along with a background in training or mentoring, will be beneficial. Exceptional written communication skills are necessary to simplify complex analytical concepts into clear insights. Proficiency in SQL/dbt and advanced Excel skills for data manipulation and visualization are also required.

Life at WPP Media & Benefits

WPP Media is committed to investing in its employees and fostering an inclusive culture that encourages creativity and collaboration. Employees benefit from competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. Opportunities for professional development and networking within the WPP Media and WPP networks are also available.

This role operates on a hybrid working model, with teams in the office around four days a week. Candidates must have the right to work in the UK. WPP Media is an equal opportunity employer and values diversity in its workforce.

Degree Requirement: Bachelor’s

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