Measurement Manager

Measurement Manager Overview

WPP Media is seeking a Measurement Manager to join their innovative team in London. This role is pivotal in designing and implementing measurement strategies for media campaigns, including Brand Lift Studies, A/B Testing, and Matched Market Testing. The successful candidate will be responsible for delivering actionable insights that enhance future campaigns and demonstrate to clients how to improve their effectiveness.

The Measurement Manager will collaborate closely with clients and internal teams to integrate measurement and analytics effectively, presenting incrementality results from media vendors and evaluating the statistical robustness of measurement solutions. This role requires the delivery of best-in-class analytical capabilities across the Measurement team, utilizing new methods, techniques, tools, and systems. A basic understanding of AI and its integration into measurement methodologies is essential, as is the ability to conduct target setting and benchmarking for future campaign performance based on historical trends.

Key Responsibilities:

• Design and execute media campaign measurement strategies, including Brand Lift Studies, A/B Testing, and Matched Market Testing.
• Provide actionable insights to enhance future campaigns and demonstrate to clients how to boost effectiveness.
• Create and implement robust experimental designs aimed at improving campaign performance.
• Collaborate with clients and internal teams to integrate measurement and analytics effectively.
• Gather and present incrementality results from media vendors to clients.
• Assess the statistical reliability of measurement solutions and make necessary adjustments to optimize performance and feasibility.
• Deliver top-tier analytical capabilities across the Measurement team, utilizing new methods, tools, and systems.
• Understand the fundamentals of AI and its application in measurement methodologies, including the use of AI-driven tools for predictive modeling and insights generation.
• Set targets and benchmarks for future campaign performance based on historical data and performance drivers beyond marketing factors.

Skills and Experience:

• Possess strong numerical skills, capable of interpreting data and applying statistical tests to derive valid conclusions.
• Hold an advanced degree in a quantitative discipline such as Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science.
• Have experience in applying measurement techniques to media campaigns and understanding the statistical validity of these approaches.
• Demonstrate experience in analytics, research, or a related field.
• Exhibit strong problem-solving abilities and critical thinking skills.
• Possess a solid understanding of statistics, including hypothesis testing, descriptive statistics, and distribution theory.
• Have excellent communication skills to engage both technical and non-technical audiences.
• Be capable of providing guidance within a cross-functional team, utilizing project management tools like Jira or Trello.
• Show experience in presenting data in a visually appealing and insightful manner.
• Have experience in mentoring or managing others, demonstrating empathy in challenging situations and leading by example.
• Possess exceptional written communication skills, able to simplify complex analytical concepts into clear, actionable insights.
• Be proficient in SQL/dbt and have advanced Excel skills for data manipulation and visualization.

Life at WPP Media & Benefits:

WPP Media is committed to fostering an extraordinary work environment that inspires creativity and innovation. Employees benefit from a comprehensive package that includes competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and mental health awareness days. The company promotes professional growth and development, creating an open and inclusive culture where everyone feels they belong and has opportunities to progress.

This role requires individuals to have the right to work in the UK. If you are interested in applying, please submit your application through the provided link.

Degree Requirement: Bachelor’s

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