Manager, Product Marketing

Manager, Product Marketing Overview

Join WPP as a Product Marketing Manager and play a pivotal role in shaping the future of AI, data, and marketing technology. In this position, you will be part of WPP Data & Technology Solutions (DTS), where you will help define the positioning, go-to-market strategy, and adoption of WPP’s strategic technology investments, including the AI-powered marketing operating system, WPP Open, and other emerging capabilities.

Your role will involve working at the intersection of product development, commercial strategy, technology, and client transformation, assisting some of the world’s largest brands in maximizing the value derived from AI, data, and marketing technology. This position will span across four key verticals: Creative/Production, Media, Data/Identity, and Partnerships.

Key Responsibilities

• Act as the bridge between Product, Commercial, Marketing, and Operations teams.
• Develop positioning, messaging, and go-to-market strategies for products, features, and capabilities.
• Translate complex technical concepts into compelling, commercially relevant narratives.
• Create sales enablement materials, customer-facing collateral, presentations, and thought leadership content.
• Partner closely with product leaders and subject matter experts to build expertise in the products, capabilities, and markets you support.
• Conduct market and competitive analysis to identify opportunities and strengthen WPP’s market position.
• Support client pitches, internal enablement, and strategic growth initiatives.
• Drive cross-functional projects and bring structure to fast-moving, evolving priorities.
• Collaborate with stakeholders across Product, Commercial, Marketing, and Client teams to ensure successful product adoption and market engagement.

Qualifications

• Experience in Product Marketing within adtech, martech, SaaS, data, AI, or product-led technology businesses.
• Understanding of how technology products are positioned, communicated, and successfully brought to market.
• Experience creating positioning, messaging, sales enablement, and customer-facing content.
• Ability to work effectively with technical, commercial, and marketing stakeholders.
• Excellent communication, storytelling, and presentation skills.
• Comfortable operating in ambiguity and building processes where they don’t yet exist.
• A self-starter with ownership, accountability, and curiosity.
• Interest in emerging technologies and the evolving role of AI in marketing and business transformation.

This role is not a traditional Product Marketing position. You will be joining a global Product Marketing team responsible for bringing WPP’s most strategic technology, data, and AI capabilities to market. If you are excited about the opportunity to translate complex technology into compelling market stories and help define the future of AI-powered marketing, we encourage you to apply.

WPP has adopted a hybrid working model, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.

Degree Requirement: Not Specified

Visa Sponsorship May be