Measurement Manager

Measurement Manager Overview

WPP Media is seeking a Measurement Manager to join their innovative team in London. As a trusted growth partner for leading brands, WPP Media leverages exceptional talent and data to deliver transformative marketing solutions. The Measurement Manager will play a crucial role in designing and implementing media campaign measurement strategies, including Brand Lift Studies, A/B Testing, and Matched Market Testing.

The successful candidate will be responsible for providing actionable insights that inform future campaigns and enhance client effectiveness. This includes creating robust experimental designs to improve campaign performance and collaborating with clients and internal teams to establish effective measurement and analytics frameworks. The Measurement Manager will also aggregate and present incrementality results from media vendors, assess the statistical validity of measurement solutions, and refine them as necessary to optimize performance.

In this role, you will deliver top-tier analytical capabilities across the Measurement team, incorporating new methodologies and tools. A strong understanding of AI and its application in measurement methodologies is essential, as well as the ability to set targets and benchmarks for future campaign performance based on historical data.

Key Responsibilities:

• Design and execute media campaign measurement strategies, including Brand Lift Studies, A/B Testing, and Matched Market Testing.
• Provide actionable insights that guide future campaigns and enhance client effectiveness.
• Create and implement robust experimental designs aimed at improving campaign performance.
• Collaborate with clients, the wider client team, and other departments to establish measurement and analytics frameworks.
• Aggregate and present incrementality results from media vendors to clients.
• Assess the statistical validity of measurement solutions and refine them as necessary to optimize performance and feasibility.
• Deliver top-tier analytical capabilities across the Measurement team, incorporating new methodologies, tools, and systems.
• Understand the fundamentals of AI and its application in measurement methodologies, including the use of AI-driven tools for predictive modeling and insights generation.
• Set targets and benchmarks for future campaign performance based on historical data and performance drivers beyond marketing efforts.

Skills and Experience:

• Strong numerical skills with the ability to interpret data and apply statistical tests to derive valid conclusions.
• Possess an advanced degree in a quantitative discipline such as Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science.
• Experience in applying measurement techniques to media campaigns and understanding the statistical robustness of these approaches.
• Background in analytics, research, or a related field.
• Excellent problem-solving abilities with a capacity for critical and creative thinking.
• Solid understanding of statistics, including hypothesis testing, descriptive statistics, and distribution theory.
• Strong communication skills to engage effectively with both technical and non-technical audiences.
• Ability to provide guidance within a cross-functional team, utilizing project management tools like Jira or Trello.
• Proven experience in presenting data in an engaging and insightful manner.
• Experience in training, mentoring, or managing others, with a capacity for empathy in challenging situations and leading by example.
• Exceptional written communication skills, capable of simplifying complex analytical concepts into clear, actionable insights.
• Proficiency in SQL/dbt and advanced Excel skills for data manipulation and visualization.

Benefits:

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Opportunities for professional growth and development.
• An inclusive work environment with various employee resource groups and frequent team events.

This role is based in the UK and requires candidates to have the right to work in this location. WPP Media is an equal opportunity employer, committed to fostering an inclusive environment where everyone feels they belong and can progress.

Degree Requirement: Bachelor’s

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