Director, Data Strategy

Director, Data Strategy Overview

WPP Media is seeking a Director of Data Strategy to join its Data Strategy community, focusing on key clients such as Reckitt, Jet2, Colgate, and Danone. This role is integral to transforming how clients approach and utilize data and technology, enhancing the brand experience for their customers.

Key Responsibilities

• Lead the Data Strategy community, focusing on key clients and their specific needs.
• Transform client strategies regarding data and technology to create more engaging brand experiences.
• Oversee the delivery of data-driven audience design, utilizing datasets and technology to recommend strategies for paid media campaigns.
• Work closely with media planning and activation teams to integrate advanced data solutions into execution.
• Act as a technology consultant, promoting Open Intelligence and Infosum solutions to encourage client engagement.
• Support the development of AI-based tools to automate or streamline functions within the data strategy practice.
• Manage and mentor 1 to 2 Data Strategy Managers, overseeing their work and professional growth.

Qualifications

• Deep interest in media and technology, with a desire to learn more about data products and industry trends.
• Ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Strong focus on client success and delivering exceptional client experiences.
• Exceptional communication and relationship-building skills.
• Experience managing multiple stakeholders in a matrixed environment, particularly in digital agency roles focused on data.
• Highly developed interpersonal skills; CPG experience is a plus.
• Understanding of privacy-first media practices and their implications.

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP networks for personal and professional growth.
• Participation in employee resource groups and in-office events.

WPP Media is committed to fostering a culture of respect and inclusivity, ensuring equal opportunities for all employees. The company has adopted a hybrid working model, with teams expected to be in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Degree Requirement: Not Specified

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