Country Lead, Business Marketing, UK

Country Lead, Business Marketing, UK Overview

Reddit is seeking a seasoned Business Marketing Lead for the UK to spearhead our advertising marketing strategy, crucial for expanding one of our key international markets. This role is integral to Reddit’s country-led go-to-market approach, focusing on direct client advertisers in the UK while collaborating closely with UK Sales leadership and the Agency Marketing Lead.

Key Responsibilities

• Develop and implement an annual marketing strategy for Reddit’s B2B sector in the UK, aligning with local business goals and growth opportunities.
• Create a compelling market narrative and value proposition for Reddit, adapting global messaging to resonate with local audiences and identifying opportunities for UK-specific initiatives.
• Collaborate with Sales leadership and Revenue Strategy & Operations teams to prioritize marketing efforts based on data analysis of audiences and market opportunities.
• Design and execute integrated marketing programs that drive customer acquisition, growth, and retention within Reddit’s UK advertiser base.
• Establish demand-generation initiatives across various channels, including events, digital marketing, partnerships, and content marketing.
• Work alongside Sales and Marketing Operations to ensure effective lead management and measurement, utilizing performance insights to enhance conversion rates.
• Stay informed about the UK advertising landscape, including competitor activities and emerging trends, to translate insights into actionable marketing strategies.
• Develop locally relevant content, including case studies and narratives, that highlight Reddit’s value to UK advertisers and adapt global campaigns for the UK market.
• Shape Reddit’s presence in the UK advertising industry by organizing customer-facing activities, such as industry events and strategic partnerships.
• Act as a strategic partner to UK Sales and cross-functional teams, ensuring alignment on marketing initiatives that support commercial objectives.
• Manage the UK B2B marketing budget, prioritizing investments based on growth potential and defining success metrics for marketing effectiveness.

Qualifications

• A minimum of 7 years of experience in B2B marketing, preferably in technology, digital media, or advertising sectors.
• Strong understanding of the UK advertising ecosystem and the operational dynamics between brands, agencies, and media platforms.
• Proven experience in developing and executing integrated marketing strategies that align with commercial goals.
• Ability to make data-driven decisions and connect marketing activities to revenue and customer growth.
• Exceptional storytelling skills to transform customer and market insights into engaging narratives and marketing programs.
• Comfortable balancing strategic planning with hands-on execution to drive projects forward.
• Proven ability to collaborate effectively in team environments and engage with senior Sales leaders.
• Fluency in English is required.

Benefits

• Global benefit programs tailored to individual lifestyles, including workspace flexibility and professional development opportunities.
• Support for family planning and gender-affirming care.
• Mental health and coaching benefits.
• Group personal pension scheme with employer matching.
• Private medical and dental insurance.
• Income replacement programs.
• Bike to Work scheme.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.

Degree Requirement: Not Specified

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