Audience Manager, Audience Development and Insights

Audience Manager, Audience Development and Insights Overview

The New York Times Company is seeking an Audience Manager to join its T Brand Studio, an award-winning content studio within the Advertising department. This role is pivotal in managing branded content distribution campaigns across various channels, including on-site placements and social media. The Audience Manager will work closely with teams in London, Paris, Singapore, and New York to ensure exceptional campaign performance and contribute to the evolution of distribution and measurement capabilities.

Key Responsibilities

• Oversee the scheduling, management, and optimization of distribution campaigns across The New York Times’ on-site native placements, social media platforms, and third-party distribution networks.
• Create weekly and end-of-campaign performance reports that convert campaign metrics into actionable insights for both clients and internal stakeholders.
• Provide guidance to editorial, production, and design teams regarding best practices for branded content, new formats, and distribution strategies.
• Collaborate with sales, strategy, and creative teams during the pre-sale phase to support pitches with audience insights, best practices, and performance benchmarks.
• Manage multiple campaigns concurrently while working with cross-functional teams across various international markets.
• Conduct research on audience behavior, advertising trends, and the competitive landscape to inform campaign strategies and identify new opportunities.
• Share insights and best practices from campaigns to continuously enhance creative performance.
• Assist in the development and implementation of campaign effectiveness and brand measurement solutions, including brand lift studies and attention-based methodologies.
• Assess new measurement tools and vendor partnerships to broaden T Brand Studio International’s measurement capabilities.
• Work with internal teams and external partners to test and scale new measurement frameworks that demonstrate business outcomes beyond traditional engagement metrics.

Basic Qualifications

• Proven experience in campaign management utilizing tools such as Google Ads Manager, Pressboard, and social media advertising platforms including Facebook, Instagram, YouTube, and TikTok.
• Strong skills in data analysis and storytelling, with the ability to explain the reasons behind research results.
• Experience in managing stakeholders in a client-facing role.
• Ability to juggle multiple projects in a fast-paced, deadline-driven environment.

Preferred Qualifications

• Knowledge of media tools, data, and audience measurement tools such as MRI, Ipsos Affluent Survey, GWI, SimilarWeb, or Google Analytics.

Additional Information

For roles in the U.S., additional compensation may include variable pay such as annual bonuses and restricted stock. Benefits for roles outside the U.S. will be discussed during the interview process. The New York Times Company is committed to fostering a diverse workforce and encourages applicants from all backgrounds to apply.

Degree Requirement: Not Specified

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