Associate Director, Paid Social

Associate Director, Paid Social Overview

We are seeking a skilled paid social specialist to join our team as an Associate Director. In this role, you will take charge of the daily management of paid social campaigns for one or more busy client accounts while supervising a team of junior staff members. Your expertise in paid advertising across key social media platforms will be essential as you build strong relationships with clients and stakeholders, establishing yourself as a trusted authority in paid social.

The ideal candidate will have extensive knowledge of the UK social media landscape and experience in planning and executing digital media strategies for both direct response and brand objectives. You will collaborate closely with other media specialists to ensure the seamless integration of social media with other marketing channels, delivering exceptional results.

Key Responsibilities:

• Oversee the daily operations and output of paid social campaigns for one or more client accounts.
• Manage and mentor a team of junior staff responsible for the execution of social media strategies.
• Develop and maintain strong relationships with clients, suppliers, and stakeholders, acting as a trusted advisor on paid social matters.
• Plan and activate paid advertising campaigns across major social media platforms including Facebook, Instagram, Twitter, Snap, and TikTok.
• Collaborate with other media specialists to ensure the delivery of integrated marketing plans that effectively link digital and social media with other channels.
• Deliver high-quality social media work while managing the output of team members including planners and executives.
• Compile detailed reports and presentations at the end of campaigns, providing insights and recommendations.
• Lead the preparation of regular client presentations, including quarterly business reviews and annual assessments.
• Train and mentor junior team members in best practices for paid social advertising.
• Engage effectively with diverse stakeholders and present confidently to clients.

Requirements:

• Extensive experience in setting up and optimizing paid social campaigns across key platforms.
• Certifications in major social media platforms, such as Meta Blueprint, are advantageous.
• Proven experience in planning large-scale paid social campaigns with both brand and direct-response objectives.
• Strong track record of client management and relationship building.
• Experience in line management, ensuring effective workload distribution among team members.
• Ability to communicate effectively with individuals from diverse backgrounds and cultures.
• Collaborative mindset with a positive attitude towards teamwork.

Benefits:

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential discounts for partners.
• Employee mental health awareness days.
• Opportunities for professional growth and development.

At WPP Media, we are committed to fostering an inclusive culture where every employee feels valued and has the opportunity to thrive. We operate on a hybrid work model, with teams in the office approximately four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Degree Requirement: Not Specified

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