Associate Creative Director – Women s Lifestyle

Associate Creative Director – Women s Lifestyle Overview

LADbible Group is seeking an Associate Creative Director specializing in women’s lifestyle content, particularly for BETCHES UK. This role is crucial for shaping engaging, culturally relevant content that resonates with a Gen Z audience. The ideal candidate will have a deep understanding of women’s issues and lifestyle, a sharp sense of humor, and the ability to transform audience insights into compelling, social-first branded content.

Key Responsibilities

• Lead the creative development of women’s lifestyle branded content, ensuring alignment with BETCHES UK’s voice.
• Apply and evolve successful content formats into partnership work while innovating new formats that connect with young women.
• Oversee creative output across owned social channels, ensuring consistency and quality.
• Manage the end-to-end creative process, maintaining high standards for ongoing content and campaign moments.
• Shape and manage the idea pipeline, balancing reactive content with larger, format-led executions.
• Champion humor and an authentic female perspective, reflecting the experiences and interests of the audience.
• Lead and inspire a multidisciplinary creative team, providing clear direction to elevate the quality of ideas and execution.
• Act as the senior creative voice in client conversations, transforming briefs into strong ideas and presenting them confidently.
• Collaborate cross-functionally to ensure ideas are ambitious yet deliverable within fast-paced production timelines.
• Stay updated on Gen Z culture, platform trends, and audience behavior to ensure all output remains relevant.

Required Skills and Experience

• Significant experience in a social-first creative, editorial, or advertising environment at a senior or leadership level.
• A proven track record of developing standout branded content that feels native to the platform, with a portfolio demonstrating a strong instinct for humor.
• A passion for women’s issues and lifestyle, with an understanding of diverse perspectives within a young female audience.
• Deep cultural fluency regarding Gen Z, including familiarity with creators and internet humor.
• Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output.
• Experience working with established content formats and adapting them for different brands or audiences.
• Ability to think strategically while maintaining a strong grasp of execution, including comic timing and storytelling.
• Confidence in influencing senior stakeholders, both internally and client-side.
• Deep understanding of content performance and engagement drivers across key social platforms.
• Excellent writing and pitching skills, with the ability to shape and sell ideas clearly.
• Comfortable balancing long-term creative direction with rapid, reactive content cycles.

Benefits

• Hybrid working model with the majority of departments working in the office four days a week.
• Commitment to diversity and inclusion, fostering an environment where everyone can be themselves.
• Access to a powerful global platform that represents a diverse audience.

Degree Requirement: Not Specified

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