Sr Data Analyst, Search Marketing

Sr Data Analyst, Search Marketing Overview

At Tripadvisor, we believe in the power of collaboration and diversity, welcoming individuals for who they are. Our mission is to revolutionize travel by leveraging unique perspectives and experiences. As the world’s leading travel platform, Tripadvisor, along with its subsidiary Viator, connects travelers with over 300,000 experiences globally. Our Marketing Analytics team is integral to our growth strategy, focusing on analytics across various marketing channels in a fast-paced ecommerce environment.

We are currently seeking a Senior Data Analyst for Search Marketing. This role requires a strong analytical mindset, proficiency in SQL, and a deep understanding of the search landscape, including the interplay between paid and organic search. The ideal candidate will also possess a keen interest in AI and its applications in analytics.

Key Responsibilities

• Analyze search performance by delving into SEM and SEO data to derive actionable insights for the marketing team.
• Ensure accurate tracking of search channel performance and generate insights to improve efficiency.
• Design and analyze incrementality tests across search channels, ensuring rigorous measurement of results.
• Monitor the SERP and understand the impact of Google algorithm updates on performance.
• Analyze competitive positioning and search demand trends to inform bidding strategies.
• Stay updated on AI search developments and provide recommendations for our AI strategy.
• Monitor daily search performance against targets and identify trends early.
• Collaborate with analysts across various marketing channels to enhance overall strategy.
• Explore AI tools for data querying and reporting, sharing valuable insights with the team.
• Support the development of analyses that drive improved search traffic and commercial outcomes.

Qualifications

• Bachelor’s degree in an analytical field such as Math, Economics, Statistics, or Engineering.
• 3-5 years of experience in an analytical role, ideally in ecommerce, with a focus on Search Marketing Analytics.
• Strong SQL skills and experience with large datasets.
• Basic proficiency in Python.
• Experience with data visualization tools like Tableau or Looker.
• Understanding of statistical testing and experimentation.
• Genuine interest in AI and its application in analytics.
• Strong communication skills for presenting findings to non-technical audiences.
• Self-motivated and able to work independently while collaborating effectively with others.

Benefits

• Competitive compensation packages, including salary and bonuses.
• Flexible working arrangements to suit your lifestyle.
• Work-life balance is a core value of our culture.
• Donation matching for charitable contributions.
• Tuition assistance for career development.
• Lifestyle benefits for personal interests.
• Travel perks including discounts.
• Employee assistance program for personal challenges.
• Comprehensive health benefits with competitive premiums.
• Generous referral program for successful candidate referrals.

Degree Requirement: Bachelor’s

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