Sr CRM Marketing Specialist

Sr CRM Marketing Specialist Overview

Join a dynamic team as a Senior CRM Marketing Specialist, where you will play a pivotal role in designing, building, and optimizing sophisticated lifecycle programs across various channels. This position is based in London, UK, and offers a hybrid or remote working arrangement.

About Tripadvisor

Tripadvisor connects people with experiences worth sharing, striving to be the most trusted source for travel and experiences. The company utilizes its brands, technology, and capabilities to link a global audience with partners through rich content and travel guidance.

Key Responsibilities

• Develop and oversee the lifecycle strategy and automation architecture for CRM.
• Design and implement scalable, multi-touch customer journeys that yield significant business results.
• Architect and enhance lifecycle programs across various channels including Email, Content Cards, and in-product experiences.
• Modernize existing customer journeys through structured experimentation and ongoing optimization.
• Execute CRM programs using the Braze platform, serving as a subject matter expert.
• Create and manage Campaigns, Canvases, and Content Cards within Braze.
• Utilize advanced Liquid personalization for dynamic content and audience segmentation.
• Troubleshoot and resolve technical issues related to audience qualification, journey logic, and campaign performance.
• Collaborate with Analytics, MarTech, and Engineering teams to address integration and data flow challenges.
• Identify potential risks proactively and implement scalable solutions.
• Design A/B tests with clear hypotheses and measurable success criteria to drive performance optimization.
• Analyze performance data to refine audience targeting, customer journeys, and content effectiveness.
• Share insights and recommendations with stakeholders across the organization.
• Work closely with teams in Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success to align CRM strategies with business goals.

Qualifications

• A minimum of 5 years of experience in CRM, lifecycle marketing, or marketing automation, ideally in a B2B context.
• At least 3 years of practical experience with the Braze platform.
• Extensive knowledge in building and managing Braze Canvases.
• Advanced skills in Liquid personalization.
• Experience in designing complex lifecycle automation programs.
• Strong technical troubleshooting and problem-solving abilities.
• Proficient analytical skills and experience with experimentation.
• Excellent project management and communication capabilities.
• Ability to work independently in a fast-paced, cross-functional environment.

Preferred Qualifications

• Experience with SMS and/or WhatsApp programs.
• Working knowledge of SQL.
• Experience working with APIs, customer data platforms (CDPs), or data warehouses.
• Experience supporting global and multilingual campaigns.
• Familiarity with AI tools and their application in CRM workflows.

What We Offer

• Competitive salary packages that are regularly benchmarked against industry standards, including base salary and annual bonuses.
• Flexible work arrangements to accommodate personal lifestyles, with a remote-friendly approach to collaboration.
• Flexible scheduling to promote work-life balance.
• Donation matching program for charitable contributions.
• Tuition assistance for professional development and educational programs.
• Annual lifestyle benefit for personal use, applicable to travel, wellness, or other personal interests.
• Travel benefits including discounts and other perks.
• Access to an employee assistance program for support during personal challenges.
• Comprehensive health benefits with competitive premiums.
• Generous referral program with rewards for successful candidate referrals.

Our Cultural Pillars

At Tripadvisor, we prioritize creating value for travelers, executing with agility and data-driven insights, and fostering collaboration among diverse teams. We celebrate our collective achievements and strive to create an inclusive experience for all candidates.

If you require accommodations during the application process, please reach out to our recruiting team. For any additional inquiries about careers at Tripadvisor, feel free to contact us at [email protected].

Degree Requirement: Not Specified

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