Senior Manager, Incentives Strategy and Operations

Senior Manager, Incentives Strategy and Operations Overview

Join Tripadvisor as a Senior Manager in Incentives Strategy and Operations, where you will play a pivotal role in shaping and scaling the company’s incentives and loyalty portfolio. This position requires a leader who is analytically rigorous and commercially minded, capable of collaborating across various teams including Finance, Product, Data, CRM, Regional, and Marketing.

Key Responsibilities

• Develop and implement the strategic framework for evaluating, prioritizing, and scaling incentive and loyalty initiatives across Tripadvisor.
• Define principles and guidelines for the use of incentives, ensuring a balance between growth, profitability, customer experience, and operational complexity.
• Collaborate with various teams including CRM, Product, Regional, Marketing, Data, and Finance to align incentive initiatives with broader business goals.
• Transition the business from isolated campaigns to a structured, scalable, and financially disciplined incentives portfolio.
• Establish regular operating rhythms for performance reviews, investment decisions, and prioritization of future opportunities.
• Oversee the framework for assessing the performance of incentive and loyalty programs, focusing on metrics such as redemption rates, incremental bookings, revenue impact, and ROI.
• Work closely with Finance to maintain a reliable reporting infrastructure for incentives and loyalty, including tracking expenditures and forecasting.
• Support budget planning and investment discussions by providing necessary inputs and establishing transparent approval processes.
• Lead in-depth analyses of program performance and customer segments to inform investment decisions and strategic recommendations.
• Design and enhance processes for proposing, approving, launching, measuring, and reviewing incentive initiatives.
• Serve as a key advisor to various teams on how incentive investments translate into customer and business value, ensuring decisions are data-driven.

Required Skills & Experience

• A minimum of 7 years of experience in growth strategy, business operations, commercial strategy, or related fields.
• Strong financial acumen with experience in building or interpreting P&L models and ROI frameworks.
• Excellent analytical skills with the ability to structure complex problems and derive actionable insights.
• Experience collaborating with cross-functional teams such as Finance, Data, Product, and Marketing to drive alignment.
• Strong communication skills, capable of creating strategic documents and presentations for executive audiences.
• Proven ability to influence stakeholders without direct authority and navigate diverse team priorities.
• Demonstrated ownership mindset and attention to detail in a fast-paced, ambiguous environment.
• Familiarity with AI tools to enhance efficiency and decision-making is preferred.
• Experience in management consulting or roles focused on loyalty, promotions, or monetization programs is a plus.

Benefits

• Competitive salary and annual bonuses, regularly benchmarked against industry standards.
• Flexible work arrangements, allowing for a hybrid work model with remote options.
• Work-life balance is prioritized within the company culture.
• Donation matching program for charitable contributions.
• Tuition assistance for professional development and career advancement.
• Annual lifestyle benefit for personal spending on travel, wellness, or other interests.
• Travel discounts and perks as part of employee development.
• Access to an employee assistance program for personal support.
• Comprehensive health benefits with competitive premiums.
• Generous referral bonuses for successful candidate recommendations.

Degree Requirement: Not Specified

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