Midweight Creative

Midweight Creative Overview

Join LADbible Group as a Midweight Creative, where you will have the opportunity to work within a dynamic and innovative environment. The LAD360 Commercial Team is known for its creativity and strategic partnerships with some of the world’s most iconic brands, including Google, Nike, Disney, and Tesco. With a growing team of 150, LAD360 has quickly established itself as a leading force in media, recognized for delivering impactful campaigns that shape culture.

As a Midweight Creative, you will be responsible for generating original, social-first ideas that resonate with audiences. Your role will involve understanding the latest trends and cultural shifts, particularly among Gen Z, and translating that knowledge into compelling creative concepts. You will work on a variety of projects, from quick social media posts to larger campaigns, ensuring that your ideas engage and inspire.

Key Responsibilities:

• Develop innovative, original social-first concepts for major global brands, guiding projects from initial brief to final execution.
• Infuse a fresh Gen Z perspective into creative work by identifying relevant creators, conversations, behaviors, and cultural trends.
• Create a variety of content types, including reactive social media posts, short-form videos, talent-led entertainment, stunts, activations, and larger integrated campaigns.
• Work both independently and collaboratively to transform briefs and strategies into engaging creative ideas, presenting them confidently.
• Collaborate with producers, designers, directors, creators, and talent to bring creative ideas to fruition, remaining involved from pitch to final edit.
• Challenge existing briefs and push creative boundaries by introducing new ideas, references, and opportunities to the team.

Requirements:

• Proven experience as a Midweight Creative in a social-first, advertising, content, or creative setting, supported by a portfolio showcasing strong, original ideas.
• In-depth understanding of Gen Z and internet culture, with an instinctive grasp of social media platforms, creators, entertainment, memes, and emerging trends.
• Strong conceptual and writing abilities, capable of transforming rough ideas into clear, compelling creative propositions.
• Practical skills in creative crafting, including writing scripts and treatments, as well as creating engaging pitch decks and presentations.
• Confidence in working independently and presenting ideas, while also collaborating effectively with multidisciplinary teams.
• Ability to manage multiple briefs simultaneously in a fast-paced environment, with a solid understanding of budgets, project scope, and realistic deliverables.

Benefits:

• Hybrid working model, with four days in the office (Monday to Thursday).
• Commitment to diversity and inclusion, fostering a workplace where all employees feel comfortable being themselves.

Degree Requirement: Not Specified

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