Marketing Campaign IP/Branding

Marketing Campaign IP/Branding Overview

Join a leading internet technology company as you embark on a career in marketing campaigns focused on IP and branding. This role is based in Guildford, United Kingdom, and requires an onsite presence.

About NetEase Games

NetEase, Inc. is a prominent internet technology firm headquartered in China, recognized for its premium online services centered around content creation. The company operates some of the most popular mobile and PC games in China, leveraging its robust in-house research and development capabilities to deliver exceptional gaming experiences. NetEase is committed to enriching the gaming landscape by integrating culture and education with technology, fostering a more engaging and enlightened world. The company has received accolades for its environmental, social, and governance (ESG) initiatives, including recognition as one of the S&P Global Industry Movers and an ‘A’ rating from MSCI.

Responsibilities

• Develop and implement IP collaboration strategies and plans according to product milestones and needs.
• Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
• Conduct market research for project expansion to identify suitable partners for online and offline promotions.
• Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.

Requirements

• Bachelor’s degree or above, with a strong passion for games.
• Familiarity with the content and viral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas.
• Possess certain brand and media resources.
• Ability to review campaign performance by integrating marketing activities, product conversion, and user research data, and optimize future promotional efforts accordingly.
• Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure.
• Fluent in English, capable of using it as a working language.
• Proficiency in Chinese is required for this position, as daily communication and collaboration with the game development team based in China are essential to the responsibilities of the position.

Benefits

• Opportunity to work with a leading internet technology company in the gaming sector.
• Engagement in a dynamic and culturally diverse work environment.
• Participation in innovative projects that blend gaming with cultural and educational elements.

Degree Requirement: Not Specified

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