Influencer & Branded Content Lead

Influencer & Branded Content Lead Overview

Join PMG as an Influencer & Branded Content Lead, where you will be part of a dynamic team that merges culture, storytelling, and strategic marketing. At PMG, we pride ourselves on crafting high-impact influencer campaigns that resonate with audiences and drive measurable results across various platforms. You will collaborate closely with creators, talent agencies, media strategists, and brand partners to develop and execute influencer marketing programs that align with business objectives.

Your primary responsibilities will include identifying and selecting influencers that fit our clients’ needs, overseeing the creation and delivery of branded content, and analyzing campaign performance to provide strategic insights. You will also mentor junior team members and stay updated on industry trends to ensure our strategies remain innovative and effective.

Responsibilities

• Identify and select influencers that align with our clients’ target audiences and campaign objectives.
• Collaborate with the team to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
• Oversee the creation and delivery of branded content, ensuring adherence to brand guidelines.
• Support the analysis of campaign performance, extracting insights and providing recommendations.
• Stay informed about industry trends and share insights with the team.
• Mentor Associate-level team members to support their growth.
• Focus on the Influencer & Branded Content channel while being flexible to support other media channels as needed.

Requirements

• Bachelor’s degree or equivalent experience in Influencer & Branded Content.
• Expertise in content creation and influencer marketing strategy.
• Experience in contract review and proposal development.
• Strong attention to detail in execution and reporting.
• Proficient in managing influencer campaigns from concept to completion.
• Excellent presentation and communication skills.
• Deep understanding of advertising standards and client service.
• Familiarity with influencer management tools and social media analytics.
• Experience in networking within the influencer marketing space.
• Commitment to continuous learning and adaptability.
• People-focused leadership skills to foster collaboration and growth.

Benefits

• Professional development programs and mentorship opportunities.
• Generous paid time off and holiday allowances.
• Paid parental leave for family support.
• Competitive retirement plans with matching contributions.
• Fertility benefits for team members and spouses.
• Healthcare coverage tailored to local needs.
• Pet insurance for financial protection.
• Company-funded lifestyle accounts for healthy habits.
• Commuter benefits for travel support.
• Annual bonus eligibility for all employees.
• Volunteering opportunities with paid hours for community service.
• Access to AI Enterprise accounts and training sessions.

At PMG, we are committed to fostering a diverse and inclusive workplace. We believe in the power of diverse perspectives and are proud to be an equal opportunity employer.

Degree Requirement: Not Specified

Visa Sponsorship May be