Associate, Programmatic

Associate, Programmatic Overview

WPP Media is seeking an Associate for their Programmatic team in London, United Kingdom. This role is designed for individuals eager to learn about planning and buying Display advertising, with a focus on developing expertise in the display marketplace. You will collaborate closely with the Programmatic Senior Account Executive or Account Manager to assist in planning programmatic media activities.

Key Responsibilities

• Translate client briefs from the Digital Planning team into effective Display plans that align with brand objectives.
• Oversee the implementation, management, and daily optimization of campaign activities.
• Conduct daily quality assurance to minimize errors and ensure adherence to processes.
• Prepare client reports and analyze campaign results to extract insights and make recommendations for future activities.
• Identify new optimization opportunities and services to drive revenue growth while delivering excellent results.
• Establish strong working relationships with display and video media partners, such as Google.
• Participate in internal and external training sessions to enhance knowledge of platforms and the marketplace.
• Utilize tools effectively to ensure accountability in programmatic buying and operational efficiencies.
• Ensure financial accuracy by learning the billing process and applying best practices.
• Maintain standards and processes throughout the entire campaign lifecycle.
• Collaborate closely with internal teams, including ad trafficking and reporting teams.

Skills & Experience

• Stay updated with the latest trends in digital marketing.
• Demonstrate proficiency in Excel and PowerPoint.
• Exhibit effective time management skills and the ability to work collaboratively within a team.
• Possess strong attention to detail along with excellent written and verbal communication skills.
• Have a strong affinity for numbers and an analytical mindset.
• Be proactive and self-motivated, with a desire to expand knowledge and skills.

Life at WPP Media & Benefits

WPP Media is committed to investing in its employees, fostering a culture of respect and inclusivity. Employees have access to a variety of benefits, including competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, and preferential discounts with partners. The company promotes mental health awareness and encourages participation in employee resource groups and in-office events. WPP Media has adopted a hybrid working model, with teams expected to be in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Degree Requirement: Not Specified

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