Associate Creative Director – Women s Lifestyle

Associate Creative Director – Women s Lifestyle Overview

LADbible Group is seeking an Associate Creative Director specializing in women’s lifestyle content. This role is pivotal in shaping engaging, culturally relevant material aimed at a Gen Z audience, particularly through the Betches UK brand. The ideal candidate will possess a deep understanding of women’s issues and lifestyle topics, coupled with a sharp sense of humor and the ability to translate audience insights into compelling, social-first branded content.

Key Responsibilities

• Lead the creative development of women’s lifestyle branded content, focusing on Betches UK, ensuring ideas are native to the platform and true to the brand’s voice.
• Apply and evolve successful content formats into partnership work while developing new formats that resonate with young women.
• Oversee creative output across owned social channels, ensuring consistency, quality, and platform relevance.
• Own the end-to-end creative output, maintaining high standards across both always-on content and campaign moments.
• Shape and manage the idea pipeline, balancing reactive content with larger, format-led executions.
• Champion humor and an authentic female perspective, finding fresh ways to reflect the experiences, interests, and issues that matter to our audience.
• Lead, mentor, and inspire the wider creative team, providing clear direction and elevating the quality of ideas and execution.
• Act as the senior creative voice in client conversations, turning briefs into strong, simple ideas and presenting them clearly and confidently.
• Collaborate cross-functionally to ensure ideas are both ambitious and deliverable within fast-paced production timelines.
• Stay tapped into Gen Z culture, platform trends, and audience behavior, ensuring all output feels current and relevant.

Required Skills and Experience

• Significant experience within a social-first creative, editorial, or advertising environment, operating at a senior or leadership level.
• A proven track record of developing standout branded content that feels native to the platform, with a portfolio that demonstrates a strong instinct for humor.
• A passion for women’s issues and lifestyle, with an understanding of the different perspectives and experiences within a young female audience.
• Deep Gen Z cultural fluency, from creators and internet humor to the conversations shaping young women’s lives.
• Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output.
• Experience working with established content formats and evolving them for different brands or audiences.
• Ability to think strategically while maintaining a strong grasp of execution, including comic timing, tone of voice, and storytelling.
• Confidence working with and influencing senior stakeholders, both internally and client-side.
• Deep understanding of content performance and what drives engagement across key social platforms.
• Excellent writing and pitching skills, with the ability to shape and sell ideas clearly and convincingly.
• Comfortable balancing long-term creative direction with rapid, reactive content cycles.

Benefits

• Opportunity to work in a hybrid model, with the majority of departments working in the office four days a week.
• Commitment to diversity and inclusion, providing a welcoming environment for all applicants.
• Access to a powerful global platform that amplifies diverse voices and perspectives.

Degree Requirement: Not Specified

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