Account Director, Data Operations

Account Director, Data Operations Overview

WPP Media is seeking an Account Director for Data Operations to manage the end-to-end coordination, quality assurance, and governance of media data within the Cockpit programme across multiple markets. This role is pivotal in ensuring the timely delivery of high-quality data that supports marketing mix modelling (MMM) and business decision-making.

Key Responsibilities

• Oversee the coordination, quality assurance, and governance of media data across various markets.
• Act as the primary liaison between local market teams, global Nestlé stakeholders, and external data partners.
• Manage the Cockpit refresh calendar, ensuring alignment with MMM modelling timelines.
• Coordinate with local teams and data processing vendors to ensure timely and accurate data submission.
• Handle ad-hoc refresh requests and assess their feasibility based on resources and processes.
• Review and validate incoming media plan data for completeness and adherence to formats.
• Conduct central quality assurance checks before data loading and oversee local QA when necessary.
• Investigate and resolve data discrepancies with local teams.
• Enforce data governance rules and ensure consistent application of actualisation processes.
• Facilitate alignment calls to resolve blockers and keep all parties informed of timelines and changes.
• Communicate effectively regarding delays, risks, and mitigation plans.

Qualifications

• Strong background in media planning, buying, or media operations with a deep understanding of campaign structures and metrics.
• Experience managing multi-market data workflows and working with stakeholders across geographies.
• Proven ability to interpret and troubleshoot media data, including spend, impressions, and CPM/CPC calculations.
• Excellent project management skills, able to manage multiple deadlines in a fast-paced environment.
• Strong communication skills to explain technical data issues to non-technical stakeholders.
• High attention to detail and commitment to data accuracy.

Degree Requirement: Not Specified

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