Senior Product Marketing Manager

Senior Product Marketing Manager Overview

Join Flo Health as a Senior Product Marketing Manager, where you will play a pivotal role in enhancing our health and fitness app, which has over 80 million monthly users and has achieved a $1 billion valuation. We are seeking a strategic, entrepreneurial, and data-driven individual to help us launch new features and products that empower women to understand their health better.

In this role, you will report to the Director of Product Marketing and collaborate closely with both Product and Marketing teams. Your primary responsibilities will include:

• Developing and executing go-to-market strategies for high-priority products, managing the launch process and subsequent growth.
• Defining product positioning and messaging to clearly communicate the product’s value to target audiences.
• Utilizing data-driven approaches, such as user research and market experiments, to validate marketing strategies.
• Incorporating insights from customers, market trends, and competitors into product development decisions.
• Coordinating product launches with various stakeholders, including Product, Marketing, Legal, and Medical teams.
• Ensuring consistent messaging across all marketing channels by collaborating with different Marketing divisions.
• Working with Medical and Legal experts to ensure that all health communications are clear, credible, and compliant.
• Tracking adoption and launch metrics, working with analysts to refine strategies based on performance data.
• Contributing to the development of templates and processes that enhance the effectiveness of product marketing across the organization.

To be successful in this role, you should have:

• A minimum of 6 years of experience in Product Marketing, particularly for consumer digital products, with a focus on mobile applications or subscription services.
• A proven track record of guiding products from concept to market launch, collaborating closely with various stakeholders.
• Experience in testing marketing messages using data and applying insights to improve strategies.
• The ability to influence senior leaders in product and marketing with data-driven recommendations.
• Strong writing skills to clearly articulate strategies for team execution.
• Comfort with ambiguity and the ability to build new products and processes from scratch.
• Experience working with Product teams from discovery onward, including shaping requirements and user experiences.

We offer a competitive salary, annual reviews, and a range of benefits including paid leave, enhanced parental leave, and opportunities for professional growth. This is a hybrid position requiring in-office attendance three days a week. Please note that this role is not eligible for visa sponsorship.

Degree Requirement: Not Specified

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