Senior Paid Media Manager

Senior Paid Media Manager Overview

As a Senior Paid Media Manager at LADbible Group, you will play a crucial role within the Client Solutions department, reporting directly to the Paid Social Lead. Your primary responsibility will be to provide strategic, technical, and operational leadership across Paid Social, focusing on campaign activation and paid media planning consultation.

Your day-to-day tasks will include overseeing campaign activation, ensuring that all processes such as setup, design, delivery, optimization, troubleshooting, and evaluation meet the company’s high standards. You will lead various departmental projects aimed at improving business-as-usual processes and supporting product improvement initiatives.

In this role, you will implement campaigns according to established strategies, which encompass full-funnel activations and performance activations. You will also research and contribute to audience designs and optimizations across a variety of audience suites, collaborating with the Paid Media Lead to spearhead improvements in audience design.

Reporting and measurement support will be part of your responsibilities, ensuring quality across all campaigns through effective management. You will jointly manage the Test/Learn roadmap with the Paid Media Lead and Effectiveness team, distributing and managing tests while reporting results back to the wider paid and activation teams.

Staying informed about major social platforms, their tools, features, and industry developments will be essential. You will translate this information into strategic recommendations for campaign design and product development.

Additionally, you will maintain the fidelity of the Campaign Checklist and Project Tracker, ensuring accurate data management. You will enable the team to achieve campaign performance improvements against benchmarks, monitoring performance on a quarterly basis.

Conducting knowledge-sharing presentations to enhance internal understanding and output quality will also be part of your role. You will manage and develop the Paid Executive, ensuring their progression and work attainment.

To be successful in this position, you should have proven experience as a Paid Media Manager, with expertise in buying across all major social media platforms, including Meta Ads, TikTok Ads, X Ads, Snapchat Ads, and Google Ads. A strong track record of delivering effective digital strategies for clients is essential, along with a solid understanding of the media advertising landscape and a proactive approach to problem-solving.

At LADbible Group, we embrace a hybrid working model, allowing flexibility between office and remote work. We are committed to fostering a diverse and inclusive environment where all employees feel comfortable being themselves.

Degree Requirement: Not Specified

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