Reseller Enablement Lead

Reseller Enablement Lead Overview

Anthropic is on a mission to develop reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society. We are seeking a Reseller Enablement Lead to spearhead our new global reseller program, focusing on building the necessary enablement framework for success.

The Reseller Enablement Lead will be responsible for designing and launching reseller certification, training, and readiness programs, starting in initial launch markets and expanding globally. This role requires a strong foundation to be established from scratch, including determining what resellers need to know to effectively sell Claude, how to certify their knowledge, and how to deliver this training across various markets and languages.

Key Responsibilities

• Define and manage the reseller enablement strategy from initial market launch to global rollout.
• Deliver training directly to reseller sellers and leaders, while activating training partners for consistent messaging.
• Build a comprehensive reseller curriculum and certification path covering essential topics.
• Design repeatable programs for onboarding, sales readiness, recertification, and product launches.
• Establish localized training delivery in launch markets and extend to new regions.
• Collaborate with Applied AI to create accessible content for sellers.
• Update enablement materials as the program evolves.
• Utilize enablement as a governance tool to maintain partner selling behaviors.
• Facilitate effective co-selling between Anthropic sellers and partner managers.
• Work cross-functionally to ensure alignment on priorities.
• Establish metrics to track reseller certification and contributions.
• Create feedback loops to incorporate reseller insights into program design.

Qualifications

• 7-10+ years of experience in partner enablement, partner programs, or product marketing.
• Strong understanding of reseller and channel ecosystems.
• Experience in building and scaling partner enablement programs.
• Operational and systemic thinking for scalable solutions.
• Ability to effectively package enablement content for various audiences.
• Strong presentation and facilitation skills.
• Leadership combined with hands-on execution capabilities.
• Executive presence and resourcefulness in fast-paced environments.
• Effective cross-functional collaboration skills.

Logistics

This position is based in London and operates on a hybrid model, requiring regular onsite presence with partners and at Anthropic offices. The role may involve approximately 30-35% travel during launch periods. The annual salary for this position ranges from £160,000 to £215,000 GBP, which includes both base salary and potential sales commissions.

We offer visa sponsorship for this role, making every reasonable effort to assist candidates with the visa process if an offer is extended. We encourage all interested candidates to apply, even if they do not meet every qualification listed.

At Anthropic, we value diverse perspectives and strive to create an inclusive environment. We believe that representation is crucial in the development of AI systems that have significant social and ethical implications.

Degree Requirement: Not Specified

Visa Sponsorship Promising