Lead/Staff Business Analyst

Lead/Staff Business Analyst Overview

Sony Interactive Entertainment (SIE) is seeking a Lead/Staff Business Analyst to contribute to the evolution of our Direct-to-Consumer businesses, specifically the PlayStation Store and PlayStation Direct. In this role, you will lead business analysis for cross-domain commercial initiatives, collaborating with senior leaders and subject-matter experts to understand business objectives, processes, and customer needs.

Your primary responsibility will be to translate these needs into clear, testable business requirements that will guide Product, Engineering, Analytics, and Data Science teams in designing and developing new eCommerce products and supporting tools. You will ensure alignment between business stakeholders and delivery teams throughout the development process, validating that the solutions meet the original business requirements.

Key Responsibilities:

• Translate complex business needs into structured and testable business requirements for Product and Engineering teams.
• Engage throughout the design and development phases to resolve ambiguities and validate that solutions meet original business needs.
• Frame cross-functional business challenges, align senior decision-makers on competing priorities, and translate agreed objectives into measurable outcomes.
• Facilitate collaboration across Business, Product, Engineering, Analytics, Data Science, and Finance teams to address shared challenges and fulfill business needs.
• Evaluate strategic trade-offs, dependencies, and broader implications across customer journeys, commercial models, and operational capabilities.
• Redesign cross-functional business processes and operating models, identifying opportunities for scalable tooling and automation.
• Collaborate with Product, Analytics, and Data Science teams to test commercial hypotheses and build cases for change.
• Influence executive decisions through structured problem framing and data-informed recommendations.
• Enhance the team’s business analysis capabilities by developing effective practices, methods, and standards.

Qualifications:

• Extensive experience in Business Analysis within digital commerce, subscriptions, retail, or related fields.
• Proven experience leading business analysis for complex global initiatives across multiple business domains.
• Experience collaborating with product, engineering, analytics, and data science teams to deliver commerce solutions.
• Broad understanding of eCommerce customer journeys and operational processes, with the ability to identify dependencies.
• Demonstrated ability to align senior leaders and cross-functional teams amid differing objectives and tight deadlines.
• Experience in mapping and redesigning complex business processes and implementing new operational models.
• Strong executive-level communication and influencing skills, capable of clearly explaining complex issues.
• Experience providing functional leadership and mentoring within business analysis.
• Comfortable working across regions and cultures, with flexibility for international travel and varied hours.
• Resilient and adaptable in fast-paced, ambiguous environments.

Benefits:

• Hybrid working model.
• Opportunity for discretionary bonuses.
• Private medical insurance.
• Dental scheme.
• 25 days of annual leave.
• On-site gym facilities.
• Subsidized café services.
• Free soft drinks available on-site.
• On-site bar access.
• Facilities for cycling, including a garage and showers.

Degree Requirement: Not Specified

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