Senior Product Manager, CRM – MONOPOLY GO!

Senior Product Manager, CRM – MONOPOLY GO! Overview

Scopely is seeking a Senior Product Manager for CRM to join the MONOPOLY GO! game team, based in our Barcelona studio. This position offers a hybrid working arrangement, requiring three days in the office, or the option to work remotely from within the UK. At Scopely, we are passionate about inspiring play and connecting with our communities of players through innovative mobile gaming experiences.

As the Senior Product Manager for CRM, you will be responsible for shaping how MONOPOLY GO! interacts with players throughout their journey. Your role will involve addressing complex product challenges and creating communication experiences that are timely, relevant, and valuable. You will own the vision and roadmap for the tools and capabilities that facilitate communication during the player journey.

Key Responsibilities

• Lead the CRM product roadmap and strategy, focusing on player-facing experiences and internal tools.
• Identify opportunities to enhance player engagement, retention, and value through various communication channels.
• Act as a senior product voice and CRM expert within the organization, promoting personalized communication experiences.
• Conduct discovery sessions to identify player needs and team challenges, guiding a cross-functional product area.
• Provide clear product direction and success criteria to ensure effective execution from discovery to launch.
• Enhance CRM capabilities including personalization, automation, and dynamic content delivery.
• Collaborate with analytics to evaluate program effectiveness and leverage insights for continuous improvement.
• Implement structured testing strategies to foster a culture of experimentation.

Qualifications

• Proven experience in Product Management or a related field, ideally within gaming.
• Strong understanding of player lifecycle and contact strategies.
• Analytical mindset with the ability to use data to guide decisions.
• Excellent collaboration skills and ability to work in a fast-paced environment.
• Player-first mindset with a commitment to improving product and communication strategies.

Bonus Points

• Experience with Braze or similar marketing automation platforms.
• Familiarity with tools such as Looker.
• Experience with live-service, casual, or social games.

Scopely is a leading interactive entertainment company, known for its successful mobile games including MONOPOLY GO! and Pokémon GO. We are committed to creating engaging experiences that connect players worldwide. Join us in our mission to inspire play every day!

Degree Requirement: Not Specified

Visa Sponsorship Promising