Integrated Marketing Manager

Integrated Marketing Manager Overview

Flo Health is seeking a dynamic and innovative Integrated Marketing Manager to join our Brand team in London. This role is pivotal in leading our commercial efforts in the perimenopause category, aiming to establish Flo as a trusted leader in this space through impactful and culturally relevant campaigns.

Key Responsibilities

• Develop and implement integrated marketing campaigns that enhance Flo’s brand presence and drive commercial growth in the perimenopause sector.
• Oversee cross-functional collaboration among Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social teams to ensure cohesive campaign execution.
• Manage the campaign calendar, focusing on significant cultural and category events, such as Menopause Awareness Month, to maximize impact.
• Identify and pursue new channel and partnership opportunities to enhance reach and credibility within the perimenopause category.
• Administer campaign budgets and assess commercial outcomes, collaborating with Analytics to monitor installs and revenue, and prioritize investments that yield measurable results.

Qualifications

• A minimum of 7 years of experience in planning and executing multi-channel marketing campaigns for consumer brands or applications, from concept through to launch and performance evaluation.
• Proven experience in launching or scaling a commercial product or category in a competitive market, with an ability to identify and leverage relevant cultural moments.
• Strong cross-functional experience, confidently managing creative production, internal and external teams, and various stakeholders.
• An analytical mindset with a history of measuring campaign performance and managing budgets for effective execution.
• A solid understanding of women’s health audiences, with particular exposure to the perimenopause and menopause categories being highly desirable.
• Experience marketing to women aged 35 and older or targeting life-stage-specific audiences, such as new parents or midlife consumers, is a plus.
• Background in sectors that require high levels of credibility or trust, such as healthtech, femtech, finance, or insurance, is advantageous.
• Experience in the US market is also beneficial.

Benefits

• Competitive salary with annual performance reviews.
• Participation in Flo’s performance incentive scheme.
• Paid holidays, sick leave, and specific leave for female health issues.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Opportunities for accelerated professional growth through impactful work and learning support.
• Hybrid work model requiring in-office presence three days a week.
• Five-week fully paid sabbatical after five years of employment.
• Access to Flo Premium for friends and family, along with additional health, pension, and wellbeing benefits.

At Flo, we value diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds to apply.

Degree Requirement: Not Specified

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