Creative Performance Designer

Creative Performance Designer Overview

We are seeking a talented Creative Performance Designer to join our in-house team at Vitality. This role is crucial for developing impactful, full-funnel advertising across various platforms including Meta, LinkedIn, Display, and Google. The successful candidate will be responsible for creating conversion-focused assets that effectively drive awareness and acquisition.

Key Responsibilities

• Design and produce acquisition creatives in various formats including static, motion, and lightweight video for platforms such as Meta, LinkedIn, Display, and Google Ads.
• Ensure a steady stream of new creative content is launched every 60 days across Health, Life, and SME sectors while maintaining brand consistency and optimizing based on performance data.
• Utilize Gen AI tools like Adobe Firefly and Adobe Express to quickly generate visual concepts, variations, and prototypes, while creating internal libraries and workflows to enhance team efficiency.
• Enhance productivity by employing AI-driven applications and automation tools to streamline the creation of social and performance assets, developing repeatable templates for rapid iteration.
• Collaborate closely with the Acquisition team to grasp performance metrics, objectives, and channel specifications, translating testing outcomes into actionable creative strategies.
• Ensure all creative outputs are delivered on schedule, meet platform-specific technical standards, and adhere to best practices for brand and conversion-focused campaigns.
• Champion brand application across all performance creatives, ensuring visual identity, tone, and messaging consistency in every asset produced.
• Balance the need for performance optimization with brand-building strategies, delivering work that is both conversion-oriented and distinctly on-brand.

Requirements

• Deep understanding of how creative execution impacts performance across various advertising ecosystems including Meta, LinkedIn, and Google Display.
• Demonstrated experience in creating high-performing acquisition creatives, preferably in a performance-focused environment, with a solid grasp of platform formats and best practices.
• Expertise in Adobe Creative Cloud applications, particularly Photoshop, Illustrator, After Effects, and Premiere.
• Practical experience with Gen AI tools for generating images, layouts, or videos, such as Firefly, Adobe Express, Claude, and Gemini.
• Familiarity with production acceleration tools like Adobe Express or similar creative automation technologies.
• Proven ability to create engaging content that captures attention, particularly in short-form video and high-engagement formats.
• A strong portfolio showcasing visual craftsmanship and examples of successful paid social creatives, ideally including video clips or ads that demonstrate high engagement potential.
• Understanding of how brand consistency and creative distinctiveness contribute to long-term performance, with the ability to apply brand guidelines flexibly across high-volume outputs.

Benefits

• Performance-based bonus schemes that reward your contributions.
• Pension contributions of up to 12%, matching your contributions up to 6% of your salary.
• Access to award-winning Vitality health insurance with a variety of rewards and benefits.
• Life assurance coverage amounting to four times your annual salary.
• Flexible working arrangements to support work-life balance.
• Opportunities for career advancement and personal development.

This position is hybrid, requiring two days per week in the Vitality London Office, and is a full-time role comprising 37.5 hours per week. We are open to discussing flexible working arrangements.

Degree Requirement: Not Specified

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