Creative Lead, UK Marketing

Creative Lead, UK Marketing Overview

As a Creative Lead in UK Marketing at Google, you will play a pivotal role in shaping the creative direction for various marketing initiatives. Your expertise in visual design, writing, and experiential marketing will be essential in presenting Google’s products and services across diverse media and channels.

This position requires adaptability in a dynamic environment, where you will collaborate with a cross-functional team and inspire vendor partners by generating innovative ideas and effective solutions. You will be hands-on in the creative process, whether it involves designing, writing, or prototyping, and will lead by example to cultivate breakthrough creative work that aligns with Google’s marketing brand.

In your capacity as the Creative Lead for UK Consumer Marketing, you will manage multiple high-stakes projects, setting creative goals for Google’s master brand and product lines, including Search, Gemini, and Pixel. You will partner with leading creative agencies to produce work that resonates with millions of users in the UK. Your role will combine creative judgment with a deep understanding of Google’s consumer strategy and the potential of AI in marketing.

Responsibilities

• Establish the creative objectives and oversee the execution of leading culture marketing campaigns across Google UK, ensuring high standards of quality and taste.
• Collaborate with UK consumer marketing teams to develop creative concepts that activate brand partnerships, including custom local creative work for cultural events.
• Work with global and regional teams to tailor positioning and messaging specifically for the UK market.
• Set up an agile agency model in collaboration with specialist teams, ensuring effective partnerships with creative professionals that can quickly adapt to cultural trends.

Requirements

• Bachelor’s degree or equivalent practical experience.
• At least 13 years of experience in a creative field such as writing, design, art direction, or video production.
• Proven experience in managing creative, social, and production agencies, along with maintaining agency relationships.
• Familiarity with AI tools to enhance creative production and a strong interest in how AI can drive innovation in the creative sector.
• Experience leading a creative team, nurturing talent through constructive feedback, and fostering an inclusive environment.
• Knowledge of Google brands and standards, as well as the UK influencer and creator landscape, with experience in social-native campaigns and cultural partnerships.
• Demonstrated success in managing above-the-line (ATL) and social campaigns from strategy development through to production and measurement.

Benefits

• Opportunity to work with some of the most innovative creative agencies globally.
• Engagement in projects that reach millions of customers across the UK.
• A culture that values diversity and inclusion, providing equal employment opportunities.

Degree Requirement: Bachelor’s

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