Partner Enablement Manager

Partner Enablement Manager Overview

At Braze, we pride ourselves on our approachable and passionate team culture. We are committed to high standards, teamwork, and work-life balance as we navigate our global growth. We seek individuals who are ready to set high expectations for themselves and contribute meaningfully to our success. If you are eager to tackle exciting challenges and thrive in a dynamic environment, we would love to meet you.

Responsibilities

• Lead the development and execution of the partner enablement strategy, ensuring alignment with the Partnerships team and the broader go-to-market (GTM) organization.
• Oversee the onboarding process for new resellers, adapting existing programs to facilitate their quick integration into the Braze ecosystem.
• Ensure resellers are included in ongoing training programs, covering product updates, sales methodologies, and campaign launches.
• Create and maintain the Reseller Enablement Playbook, detailing how partners can effectively sell and service Braze products.
• Collaborate with the Channel team to enhance reseller activation in various markets, including Eastern Europe, Spain, LATAM, and APAC, tailoring enablement resources to regional needs.
• Develop and monitor metrics related to enablement, such as adoption rates and partner-sourced pipeline contributions, to refine program effectiveness.
• Act as the primary point of accountability for partner enablement across all non-delivery partner types, ensuring a cohesive strategy.
• Work with GTM Enablement, Sales, and Partnerships leadership to integrate partner engagement rules into daily operations for Account Executives (AEs), Customer Success Managers (CSMs), and Solution Consultants.
• Design enablement programs that educate the GTM organization on co-selling with technology partners and leveraging marketplace channels.
• Establish a regular communication rhythm with Partnerships and GTM leaders to identify enablement needs and assess program impact.
• Audit and synthesize partner enablement initiatives across various pillars, prioritizing efforts to maximize field impact.
• Collaborate with GTM Enablement to incorporate partner content into core training programs.
• Create and manage enablement materials, including training modules and engagement guides, in partnership with relevant teams.
• Ensure that partner enablement resources are current and easily accessible through platforms like Seismic.

Requirements

• Minimum of 3 years of experience in Partner Enablement, Sales Enablement, Channel Management, or related GTM roles, with at least 3 years focused on partner or channel ecosystems.
• In-depth knowledge of channel and technology partner ecosystems, including co-selling strategies and reseller economics.
• Demonstrated success in developing partner-facing and field-facing enablement programs, including playbooks and onboarding curricula.
• Strong analytical skills to connect various workstreams and translate complex information into actionable strategies.
• Exceptional stakeholder management abilities, capable of influencing and aligning senior leaders across multiple departments.
• Experience in driving organizational change and ensuring field teams adopt new behaviors effectively.
• Data-driven mindset with the ability to define KPIs and utilize metrics to enhance programs.
• Excellent communication and presentation skills, with the ability to simplify complex information for diverse audiences.
• Familiarity with Learning Management Systems (LMS) and Content Management Systems (CMS), with a preference for Seismic experience.

Benefits

• Competitive salary that may include equity options.
• Retirement plans and Employee Stock Purchase Plans.
• Flexible paid time off policy.
• Comprehensive health benefits including medical, dental, vision, life, and disability coverage.
• Family services such as fertility benefits and equal paid parental leave.
• Support for professional development through formal career paths, learning platforms, and an annual learning stipend.
• A curated in-office experience designed to enhance community and teamwork.
• Opportunities for community engagement, including a company-wide Volunteer Week and donation matching.
• Employee Resource Groups that foster supportive communities within the company.
• A collaborative and transparent workplace culture recognized as a Great Place to Work.

Degree Requirement: Not Specified

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