Director, Global Campaigns

Director, Global Campaigns Overview

Join Twilio as the Director of Global Campaigns, where you will lead the Global Campaign team in developing and executing major campaigns that enhance awareness and create opportunities for the company. This role is pivotal and requires collaboration with various internal marketing partners, sales, product teams, and company leadership to design campaigns that meet business objectives.

As the head of the Global Campaigns team, you will be responsible for setting a strategic vision for campaign operations and execution, ensuring that campaigns resonate with a global audience. You will leverage your understanding of the AI-driven buyer journey and your ability to translate messaging frameworks into effective campaigns. Your success will be measured by your ability to build brand awareness and develop valuable content systems across regions.

Responsibilities

• Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions.
• Be accountable to company leadership on the effectiveness of all global campaigns and programs.
• Utilize strong project management skills and data analysis to guide decision-making and resource allocation.
• Design and execute strategic end-to-end campaigns that engage and convert prospective buyers.
• Partner with various teams to create impactful campaign themes and messaging.
• Act as the central point of contact for all campaign work across teams.
• Build strong relationships with key stakeholders to ensure campaign enablement.
• Develop scalable, repeatable campaign playbooks for diverse content across regions.
• Track program results and analyze campaign performance for optimization.
• Infuse AI frameworks into all aspects of the campaign model.
• Manage and allocate budget for campaign production resources.
• Lead a global team across multiple regions to execute top-of-funnel campaigns.

Qualifications

• Management experience with the ability to inspire a team and articulate a vision.
• Deep understanding of marketing funnel tactics and metrics.
• Familiarity with enterprise buying cycles and sales processes in B2B tech.
• Self-starter who excels in a fast-paced, collaborative environment.
• Ability to manage multiple work streams effectively.
• Strategic thinker with strong attention to detail and 8+ years of experience in B2B or tech campaign strategy.
• Proven experience in building integrated programs and managing tools and processes.
• Exceptional communication skills to drive alignment and success.
• Experience working with cross-functional teams and executives.
• Commitment to fostering a culture of trust through feedback and communication.

Benefits

• Competitive salary and generous time off policies.
• Ample parental leave and wellness leave options.
• Comprehensive healthcare coverage.
• Retirement savings program.
• Opportunities for community engagement through volunteering and donation support.

This position is remote-based in the UK or Ireland, with occasional travel required for team meetings or project participation. If you are ready to take on this exciting challenge and make a significant impact at Twilio, we encourage you to apply!

Degree Requirement: Not Specified

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