Senior Paid Marketing Strategist

Senior Paid Marketing Strategist Overview

Typeform is seeking a Senior Paid Marketing Strategist to enhance its approach to paid acquisition. This role is fully remote and available to candidates in Germany, Ireland, Netherlands, Portugal, Spain, and the United Kingdom. As a Senior Paid Marketing Strategist, you will be responsible for managing key channels such as TikTok, YouTube, Google Performance Max, and Uber Ads, while exploring new opportunities in audio and CTV.

Key Responsibilities

• Oversee the strategy and daily performance of key paid social and display channels.
• Develop a multichannel strategy to reduce reliance on paid search and identify new growth sources.
• Manage significant monthly media budgets, making informed decisions based on customer acquisition metrics.
• Create, launch, and optimize campaigns to drive Typeform signups and attract new customers.
• Transform creative concepts into actionable campaigns through collaboration with creative teams.
• Conduct A/B testing across various campaign elements.
• Investigate and experiment with new advertising channels.
• Lead the development of measurement strategies for paid marketing.
• Design experiments to assess the impact of campaigns beyond traditional attribution.
• Collaborate with Tracking and Data teams to enhance measurement capabilities.
• Share insights and recommendations with the Marketing team and broader business.
• Contribute to Typeform’s overall acquisition strategy.

Qualifications

• At least six years of experience in performance marketing and media buying.
• Strong background in managing paid social and video channels.
• Experience overseeing campaigns from concept to measurement.
• Proven track record of managing six-figure budgets.
• Familiarity with advanced measurement techniques.
• Strong analytical skills and understanding of digital measurement.
• Experience in developing creative content for paid channels.
• Ability to balance creativity with commercial judgment.
• Curiosity and a proactive problem-solving approach.
• Confidence in collaborating across teams.
• Comfortable operating in uncertain environments.

Benefits

• Fully remote work opportunity.
• Inclusive company culture that values diverse perspectives.
• Commitment to equal opportunity employment.

Degree Requirement: Not Specified

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