Marketing Campaign IP/Branding

Marketing Campaign IP/Branding Overview

Join a leading internet technology company as part of the Marketing Campaign (IP/Branding) team in Guildford, United Kingdom. NetEase Games is renowned for its innovative gaming experiences and is committed to delivering value to its global community.

Responsibilities

• Create and execute strategies for IP collaboration that align with product milestones and requirements.
• Manage partnerships across various industries, facilitating brand integrations both within and outside of gaming environments.
• Conduct market research to identify potential partners for promotional activities, both online and offline.
• Develop communication strategies for brand and IP collaborations, ensuring accountability for the success of partnership campaigns.

Requirements

• A Bachelor’s degree or higher, with a strong enthusiasm for gaming.
• Knowledge of content and viral trends on major international social media platforms, with the ability to turn trending topics into innovative concepts.
• Possession of relevant brand and media connections.
• Capability to analyze campaign performance by combining marketing activities, product conversion metrics, and user research data to enhance future promotional strategies.
• Strong ability to learn and execute tasks; open to cross-cultural communication, demonstrating excellent teamwork and resilience in high-pressure situations.
• Fluency in English, with the ability to use it as a working language.
• Proficiency in Chinese is mandatory for daily communication with the game development team based in China.

Benefits

• Opportunity to work with a leading internet technology company in the gaming industry.
• Engagement in a dynamic and creative work environment.
• Possibility of career growth within a globally recognized organization.

Degree Requirement: Not Specified

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