Data Science Manager, Marketing

Data Science Manager, Marketing Overview

As a Data Science Manager within the Marketing Media Lab team at Google, you will tackle complex business challenges by leveraging data analytics. Your role will involve leading projects that translate business issues into investigative solutions, guiding your team in implementing data science strategies, enhancing data quality, developing metrics, and creating models for actionable business insights.

Responsibilities

• Support media strategy, measurement, and optimization with a focus on advanced analytics and marketing analytics methods.
• Collaborate with internal teams on advanced analytics tasks, including experimentation, measurement, and modeling.
• Identify effective patterns and behaviors that predict performance and drive successful media planning.
• Implement a customer-centric, data-driven approach to build, segment, and test audiences for optimal business outcomes.
• Lead and develop the analytics team, overseeing team roadmapping, initiative prioritization, individual coaching, and performance management.

Requirements

• A Master’s degree in a quantitative field such as Statistics, Engineering, or Sciences, or equivalent practical experience.
• At least 7 years of experience utilizing analytics to address product or business challenges, including proficiency in coding languages such as Python, R, or SQL.
• A minimum of 2 years of experience managing an Analytics or Data Science team, focusing on prioritization, roadmapping, coaching, and performance management.
• Experience with experimental design and both supervised and unsupervised machine learning techniques for regression and classification tasks.
• Proficiency in conducting root cause analysis to address problems at both tactical and strategic levels.
• Experience in delivering marketing analytics, including Marketing Mix Modeling, geo experiments, audience segmentation, and propensity modeling.
• Understanding of Bayesian approaches and modeling frameworks, with a proven ability to generate practical solutions for marketing analytics challenges.

Benefits

• Competitive salary and equity options.
• Comprehensive health and wellness benefits.
• Flexible work arrangements and paid time off.
• Opportunities for professional development and career growth.

Degree Requirement: Bachelor’s

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